Writing for Busy Readers: communicate more effectively in the real world by Todd

Description: FREE SHIPPING UK WIDE Writing for Busy Readers by Todd Rogers, Jessica Lasky-Fink We were all taught the fundamentals of writing well in school. But how do we write effectively in todays hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadnt been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy readers attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing-Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st centurys radically transformed attention marketplace.Rogers and Lasky-Finks research has fascinated me for a long time - and one of the reasons its so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.-Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster BetterAmazing. The best book ever written on effective writing. It will change your life - and make the world a better place.-Cass R. Sunstein, Harvard University, co-author of NudgeThis book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing ... And I cannot imagine a better pair of authors for this book either.-Robert Cialdini, author of international bestseller Influence- the psychology of persuasion FORMAT Paperback CONDITION Brand New Author Biography Todd Rogers (Author)Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.Jessica Lasky-Fink (Author)Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs. Details ISBN192258553X Publisher Scribe Publications Format Paperback Author Jessica Lasky-Fink Pages 240 Year 2023 ISBN-13 9781922585530 Publication Date 2023-09-05 Imprint Scribe Publications Subtitle communicate more effectively in the real world Place of Publication Carlton North Country of Publication Australia Audience General NZ Release Date 2023-09-04 ISBN-10 192258553X AU Release Date 2023-09-04 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:144651472;

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End Time: 2024-10-07T07:21:37.000Z

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