Description: Word of Mouth Mouse and Mobile by Mba Mary Charleson A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether youre just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Marys first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog , and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to ⢠generate WOM, publicity, and media interest in your business; ⢠track trends and take advantage of marketing opportunity; ⢠use social media to your advantage; ⢠brand your business, your ideas, or your products; ⢠model winning approaches to advertising from industry leaders; ⢠leverage your story; and much, much more! "Mary Charlesons 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brands future success. If you want to know how to succeed Marys book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilan FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether youre just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Marys first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog , and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to - generate WOM, publicity, and media interest in your business; - track trends and take advantage of marketing opportunity; - use social media to your advantage; - brand your business, your ideas, or your products; - model winning approaches to advertising from industry leaders; - leverage your story; and much, much more! "Mary Charlesons 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brands future success. If you want to know how to succeed Marys book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilano University Details ISBN1490705880 Author Mba Mary Charleson Short Title WORD OF MOUTH MOUSE & MOBILE Pages 172 Publisher Trafford Publishing Language English ISBN-10 1490705880 ISBN-13 9781490705880 Media Book Format Hardcover Year 2013 Publication Date 2013-07-12 Imprint Trafford Publishing Subtitle A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World Country of Publication United States UK Release Date 2013-07-12 AU Release Date 2013-07-12 NZ Release Date 2013-07-12 US Release Date 2013-07-12 Illustrations Illustrations Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:84442142;
Price: 63.34 AUD
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ISBN-13: 9781490705880
Book Title: Word of Mouth Mouse and Mobile
Number of Pages: 172 Pages
Language: English
Publication Name: Word of Mouth Mouse and Mobile: A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World
Publisher: Trafford Publishing
Publication Year: 2013
Subject: Marketing
Item Height: 216 mm
Item Weight: 354 g
Type: Textbook
Author: Mba Mary Charleson
Item Width: 140 mm
Format: Hardcover
