Description: This is Wildroot Cream-Oil Hair Tonic Ad . Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930's -1950's. Size: 7.5 x 15 inches (Third Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage USA! $25.00 Total International postage on any size order Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comicstrips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Wildroot Cream-OilWildroot Cream-Oil is a men's hair tonic sold in the United States from the 1940s to the 1960s by the Wildroot Hair Tonic Company, based in Buffalo, New York.The company first started selling Wildroot Hair Tonic in 1911. In the 1925s, the tonic was primarily marketed to women, with advertisements warning that bobbed hair and tight hats would cause baldness, unless they used the Wildroot product. Wildroot started marketing the product to men in the 1930s. In 1937, the company was scolded by the Federal Trade Commission for claiming that Wildroot Hair Tonic keeps the scalp "healthy", "penetrates" the sebaceous glands, cleans up dandruff "completely", and that the results were "guaranteed".The company's original tonic was alcohol-based, which became more scarce during World War II. In the early 40's, chemist Emanuel Gundlach invented a new alcohol-free formula. At first, Gundlach presented the Wildroot executives with a cream that came in a tube, but they rejected that formulation. Adding more water to the mix, the company bottled the product, and the new Wildroot Cream-Oil was a success.The product's main ingredient was lanolin, also known as wool grease, which is a wax secreted by the sebaceous glands of domestic sheep.Wildroot Cream-Oil was first sold in 1943. In the 1950s, the product was associated with the greaser subculture, teenage boys who slicked their hair down into a ducktail style.In 1951, the Wildroot Hair Tonic Company set up the Wildroot Foundation (now the Western New York Foundation), which provides funds for local organizations in Buffalo. The Wildroot company was sold to Colgate-Palmolive in 1959 for $10.5 million dollars. A "Wildroot Hair Groom" is still being marketed today by the Oakhurst Company.PromotionAt the height of the product's popularity, the company advertised extensively in print, radio and television, claiming that Wildroot Cream-Oil is "again and again the choice of men who put good grooming first." In print ads, the company encouraged consumers to try "the Famous Finger Nail Test": "Scratch your head and see if you find dryness or loose, ugly dandruff. If so, you need the new Wildroot Cream-Oil formula."The company's commercial jingle, Wildroot Charlie, suggested:Get Wildroot Cream Oil, Charlie;It keeps your hair in trim.You see, it’s nonalcoholic, Charlie;It’s made with soothin’ lanolin...Wildroot's many radio sponsorships included The Adventures of Sam Spade (1946-50). When Sam Spade star Howard Duff and creator Dashiell Hammett were listed in the anti-Communist tract Red Channels, Wildroot was unhappy with the names being associated with the show. Sam Spade was removed from the air in 1950, and replaced with a more Wildroot-friendly title, Charlie Wild, Private Detective, which ran from September 1950 to July 1951. Other radio sponsorships included The Woody Herman Show (1945-46), The King Cole Trio (1946-48), The FBI in Peace and War (1951-52), The Shadow (1952-53) and Twenty Questions (1952-53).Television sponsorships included The Adventures of Robin Hood (1956).In the 1950s, Al Capp's comic strip hero Fearless Fosdick (a spoof of Dick Tracy) endorsed Wildroot Cream-Oil in a popular series of print advertisements, presented in comic strip form. In the ads, Fosdick battled his nemesis Anyface, a murderous scoundrel who could mold his pliable face into any form of disguise. Fosdick always recognized the villain, however, because of his telltale dandruff. At the end of the ad, Fosdick encouraged readers to "Get Wildroot Cream-Oil, Charlie!" The character was also featured on promotional tin signs displayed at barber shops.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2 - 7 days to arrive in the USA and Air Mail International which takes 5 - 30 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000's of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!
Price: 15 USD
Location: Chicago, Illinois
End Time: 2024-12-25T17:56:26.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Type of Advertising: Newspaper
Country/Region of Manufacture: United States
Theme: Cosmetics & Hair Care
Original/Reproduction: Original
Date of Creation: 1930's - 1950's
Color: Multi-color
Brand: Wildroot Cream Oil
