Description: Further DetailsTitle: Strategies for the Digital Customer ExperienceCondition: NewSubtitle: Connecting Customers with Brands in the Phygital AgeISBN-10: 1800371888EAN: 9781800371880ISBN: 9781800371880Publisher: Edward Elgar Publishing LtdFormat: HardbackRelease Date: 05/06/2022Description: Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era. Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools. Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmAuthor: Wided BatatGenre: Business & FinanceBook Series: New Horizons in Marketing seriesTopic: Society & Culture, Social SciencesRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Strategies for the Digital Customer Experience
Title: Strategies for the Digital Customer Experience
Subtitle: Connecting Customers with Brands in the Phygital Age
ISBN-10: 1800371888
EAN: 9781800371880
ISBN: 9781800371880
Release Date: 05/06/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Topic: Social Sciences
Number of Pages: 272 Pages
Language: English
Publication Name: Strategies for the Digital Customer Experience : Connecting Customers with Brands in the Phygital Age
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Commerce
Item Height: 0.9 in
Publication Year: 2022
Type: Textbook
Item Weight: 19.6 Oz
Author: Wided Batat
Item Length: 9.5 in
Subject Area: Business & Economics
Item Width: 6.4 in
Series: New Horizons in Marketing Ser.
Format: Hardcover
