Description: This is the October 1941 issue of WHAT’S NEW, a publication of Abbott Laboratories. The cover is a reproduction of a painting by artist Peter Hurd entitled Rio Hondo. WHAT’S NEW was sent to physicians, hospital administrators and others in healthcare by Abbott Laboratories. The magazine contains a number of articles on new drugs, medical procedures, etc. There are 24 pages and the magazine measures approximately 9.75 x 12.5 inches. Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products. It split off its research-based pharmaceuticals business into AbbVie in 2013. Peter Hurd left his birthplace of Roswell, New Mexico in 1921 after receiving a senatorial appointment to the U.S. Military Academy at West Point. He left the academy after only two years to pursue a career not as a soldier but an artist. Hurd sought out N.C. Wyeth in Chadds Ford, Pennsylvania and studied as his private pupil. Undaunted by Wyeth’s warning that studying under him would be much tougher than attending West Point, Peter accepted the challenge and studied alongside Wyeth and his children for 10 years. All the Wyeths were quite taken by this handsome, energetic young man in cowboy boots and hat, but none so much as Wyeth’s eldest daughter, Henriette, who married Hurd in 1929. After a decade on the East Coast, Hurd began to long for his independence and a return to the West. These desires ultimately led the couple, along with their growing family, to San Patricio, New Mexico where they would spend the rest of their lives. The landscape of New Mexico inspired Hurd and it was here that he developed his true artistic style. He would become celebrated for egg temperas, watercolors and lithographs depicting the New Mexico way of life in the form of landscape and portraits. He delighted in creating a moment he knew would soon change. This rush against time not only challenged Hurd, but also led to his creation of field sketches. These sketches were done quickly with watercolor or pen and wash. It was often from his field sketches that Hurd created his detailed temperas and watercolors. Despite his growing popularity as a regional artist, Hurd’s adventurous spirit would take him all over the world. His first major excursion took place in the mid-1940s, when he left New Mexico to serve as an illustrative war correspondent for LIFE magazine. The resulting wartime works varied from field sketches to fully developed egg temperas and watercolors. Many of these war sketches now hang in the Pentagon. After the war, Hurd traveled to North Africa, Asia and Saudi Arabia. These locales made for intriguing works; however, none would bring Hurd as much attention as when he was asked to paint President Johnson’s official portrait. The portrait was notoriously rejected by the president, which generated a great deal of media attention, making Hurd a household name. From his humble beginnings as a Wyeth pupil, to his success as a southwestern artist, Hurd never lost his commitment to the canvas. He was passionate about his painting career until his death in 1984.
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Location: Hixson, Tennessee
End Time: 2024-11-06T23:00:01.000Z
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Month: October
Publication Year: 1941
Language: English
Publication Frequency: Monthly
Publication Name: What's New
Signed: No
Features: Illustrated
Genre: Medical
Publisher: Abbott Laboratories
Topic: Pharmaceuticals/new medicines
Country/Region of Manufacture: United States
Subscription: No