What the Customer Wants You to Know: How Everybody Needs to Think Differently Ab

Description: What the Customer Wants You to Know by Ram Charan Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customers business; use this knowledge to improve your customers margins; and, show how your product and expertise is a winning combination. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and thats where Charans concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customers businessUse this knowledge to improve your customers marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . . Notes An eye-opening business book which rethinks the art of sales, from the author of What The CEO Wants You To Know. He introduces a new concept: VCS or Value Creative Selling. Back Cover An excellent primer for any business looking to drive better sales results and profitable growth John A Luke, CEO, Meadwestvaco Top business guru Ram Charan explains why the process of selling is broken - and then how it can be fixed These days customers want more than great products at great prices: they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and adopt a new, radical but practical approach that produces stronger customer relationships to gain long term rewards. Called Value Creation Selling, it will enable you to: * Gain a deeper knowledge of your customers business * Use this knowledge to improve your customers margins * Show how your product and expertise is the winning combination Some day, every company will listen more closely to the customer. In the meantime, this book will show you how to get ahead of the competition. Author Biography Prof. Ram Charan has authored and co-authored more than 30 books that have sold over 4 million copies in more than a dozen languages. He was among Business Weeks top ten resources for in-house executive development programs. Four of his books were Wall Street Journal bestsellers, including Execution, which figured more than 150 weeks on the New York Times bestseller list. Review ?Ram Charans done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional?from a CEO to a front-line sales person?who is looking to improve sales effectiveness is sure to find this book well worth reading.? ?Francisco D?Souza, president and CEO, Cognizant Technology Solutions Corporation ?"What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business.? ?John A. Luke, CEO, MeadWestvaco ?"What the Customer Wants You to Know" challenges sales forces to revolutionize their methods?and our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.? aRam Charanas done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professionalafrom a CEO to a front-line sales personawho is looking to improve sales effectiveness is sure to find this book well worth reading.a aFrancisco DaSouza, president and CEO, Cognizant Technology Solutions Corporation a"What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business.a aJohn A. Luke, CEO, MeadWestvaco a"What the Customer Wants You to Know" challenges sales forces to revolutionize their methodsaand our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.a aDick Harrington, president and CEO, The Thomson Corporation a"What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyoneas primary goal. It is must reading for every manager and salesperson.a aMurray Martin, CEO, Pitney Bowes, Inc. aFor the winners in todayas complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of todayas competitive environment.a aBill Teuber, vice chairman, EMC"Ram Charans done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional-from a CEO to a front-line sales person-who is looking to improve sales effectiveness is sure to find this book well worth reading." -Francisco DSouza, president and CEO, Cognizant Technology Solutions Corporation ""What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business." -John A. Luke, CEO, MeadWestvaco ""What the Customer Wants You to Know" challenges sales forces to revolutionize their methods-and our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective." -Dick Harrington, president and CEO, The Thomson Corporation ""What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyones primary goal. It is must reading for every manager and salesperson." -Murray Martin, CEO, Pitney Bowes, Inc. "For the winners in todays complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of todays competitive environment." -Bill Teuber, vice chairman, EMCRam Charans done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professionalfrom a CEO to a front-line sales personwho is looking to improve sales effectiveness is sure to find this book well worth reading. Francisco DSouza, president and CEO, Cognizant Technology Solutions Corporation "What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business. John A. Luke, CEO, MeadWestvaco "What the Customer Wants You to Know" challenges sales forces to revolutionize their methodsand our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective. Dick Harrington, president and CEO, The Thomson Corporation "What the Customer Wants You to Know" offers a revolutionary approach to customers and sales. Ram Charan provides readers a detailed road map of the coming organization in which creating value for customers becomes everyones primary goal. It is must reading for every manager and salesperson. Murray Martin, CEO, Pitney Bowes, Inc. For the winners in todays complex business environment, the days of simply selling products and services are over. I recommend "What the Customer Wants You to Know" for anyone trying to understand the shifting sands of todays competitive environment. Bill Teuber, vice chairman, EMC Long Description Take a fresh look at the Bible while you experience a new translation. The Common English Bible combines a commitment to both accuracy and readability. The result is a new version of the Bible the typical reader or worshipper is able to understand with ease. Written in todays modern English, the Common English Bible was created through the careful work of 118 leading biblical scholars from 22 faith traditions and thorough field tests by 77 reading groups. The CEB Thinline edition is highly portable yet easy to see with generous 9-point type and a convenient trim size that is also thinner than an inch. Available in Softcover, DecoTone simulated leather, and bonded EcoLeather bindings. FEATURES: 5 3/8" x 8 3/8" 9 point type 1264 pages Ribbon marker Two-column setting with black letter text Presentation page In-text subject headings Study and reading helps Topical index 8 pages of full-color maps exclusively from National Geographic ENDORSEMENT: SOur reading group was transformed by this experience of reading and commenting on the Common English Bible. It "s significant that people from age 15 to 85 were so fired up by reading the translation. - "Eileen Parfrey, Springwater Presbyterian Church, Estacado, Oregon Details ISBN0141036877 Author Ram Charan Pages 192 Publisher Penguin Books Ltd Year 2009 ISBN-10 0141036877 ISBN-13 9780141036878 Format Paperback Media Book Imprint Penguin Books Ltd Subtitle How Everybody Needs to Think Differently About Sales Place of Publication London Country of Publication United Kingdom Illustrations Illustrations Short Title WHAT THE CUSTOMER WANTS YOU TO Language English Residence Dallas, US Affiliation Formerly Harvard Business School and the Kellogg School of Business at DEWEY 658.81 Publication Date 2009-09-03 UK Release Date 2009-09-03 AU Release Date 2009-09-03 NZ Release Date 2009-09-03 Alternative 9780141889870 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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