Cane Creek

What Great Brands Do

Description: Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.Reveals the seven key principles that the world's best brands consistently implementPresents case studies that explore the brand building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brandsProvides tools and strategies that organizations can start using right awayFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine's Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Price: 13.99 USD

Location: Elgin, Illinois

End Time: 2024-11-19T14:37:42.000Z

Shipping Cost: 0 USD

Product Images

What Great Brands DoWhat Great Brands Do

Item Specifics

All returns accepted: ReturnsNotAccepted

Publication Year: 2014

Format: Hardcover

Language: English

Book Title: What Great Brands Do: The Seven Brand-Building Principles that Se

Author: Denise Lee Yohn

Publisher: Jossey-Bass

Topic: Books

Country/Region of Manufacture: United States

Edition: 1st Edition

Number of Pages: 272

Recommended

What Great Teachers Do Differently: 14 Things That Matter Most
What Great Teachers Do Differently: 14 Things That Matter Most

$4.50

View Details
What Great Teachers Do Differently: Nineteen Things That Matter Most - GOOD
What Great Teachers Do Differently: Nineteen Things That Matter Most - GOOD

$13.05

View Details
What If? with Great Power by Leah Williams: Used
What If? with Great Power by Leah Williams: Used

$9.49

View Details
CAMERON DIAZ - WHAT A GREAT PAIR OF LEGS !!
CAMERON DIAZ - WHAT A GREAT PAIR OF LEGS !!

$2.22

View Details
What Great Teachers Do Differently: 14 Things That Matter Most by Whitaker, Tod
What Great Teachers Do Differently: 14 Things That Matter Most by Whitaker, Tod

$3.79

View Details
What Great Paintings Say : Old Masters in Detail Paperback Rose-M
What Great Paintings Say : Old Masters in Detail Paperback Rose-M

$8.58

View Details
What Was the Great Depression? - Paperback By Pascal, Janet - GOOD
What Was the Great Depression? - Paperback By Pascal, Janet - GOOD

$3.90

View Details
What Great Paintings Say, , 9783822813720
What Great Paintings Say, , 9783822813720

$15.73

View Details
Brenda Lee - Grandma, What Great Songs You Sang/Miss Dynamite [New CD] UK - Impo
Brenda Lee - Grandma, What Great Songs You Sang/Miss Dynamite [New CD] UK - Impo

$16.09

View Details
The Secret: What Great Leaders Know and Do by Miller, Mark,Blanchard, Ken, Accep
The Secret: What Great Leaders Know and Do by Miller, Mark,Blanchard, Ken, Accep

$3.81

View Details