Vintage Longevity Brand Condensed Milk Mug Dairy Advertising Little Saigon

Description: Vintage Longevity Brand Condensed Milk Dairy Advertising Mug PLEASE NOTE: This listing is for one (1) mug. The first image shows three sides of the same mug. Enjoy your favorite coffee or tea in this vintage dairy advertising Longevity Brand Condensed Milk ceramic mug. The mug features an illustrated can of the Longevity Brand sweetened condensed milk with the personified astrology deity of Longevity, Shou. The mug was distributed at Little Saigon supermarket (Westminster, CA) and has the name an an illustration of the southern California Vietnamese supermarket. The mug holds approximately 10 fluid ounces. It has a bright white glossy finish on the interior and exterior. This mug is a rare dairy collectible and a great find for Vietnamese coffee enthusiasts and vintage dairy advertising collectors! Condition: This mug is used in good condition. It has light signs of wear. There is a small dark spot on the inner rim of the mug (photo 9). The mug has no chips, cracks or crazing. Please see the listing photos for the exact condition. Size: 10 fluid ouncesDiameter: 3 3/16 inchesHeight: 3 3/8 inches Longevity Brand (Vietnamese: Sữa Ông Thọ, lit. translated as "Mr. Longevity's milk") is a brand of canned condensed milk, registered by FrieslandCampina and distributed by Sun Hing Foods, Inc. in the United States and Canada. It is a popular ingredient in Vietnamese iced coffee with milk (cà phê sữa đá) drinks, and in various other Vietnamese desserts. HistorySữa Ông Thọ was mass-produced in the Saigon–Biên Hòa area and widely consumed in the Republic of Vietnam, produced by Friesland Foods (now FrieslandCampina) prior 1975. It was used in coffee, mixed with hot water to produce hot milk for babies and young children to drink (since fresh milk had to be imported and was thus expensive), and used for dipping French bread (bánh mì) and in other dessert applications. NameThe name Ông Thọ is the Vietnamese reference to the personified astrology deity of Longevity (Shou), representing long life, one of three astrology deities in the traditional Chinese Taoist concept of Fu Lu Shou (or Phước Lộc Thọ in Vietnamese). The other deities are Good Fortune (Fu), Prosperity (Lu). NationalisationAfter the 1975 Fall of Saigon, the factories manufacturing Sữa Ông Thọ, along with all other commercial and private properties, were collectivized by the communists, and the facilities came under the state company Vinamilk, who continued to produce Sữa Ông Thọ condensed milk under the same name used domestically and elsewhere in Indochina. Friesland Foods continued production of Sữa Ông Thọ - Longevity Brand after 1975 in the U.S. and Canada for the North American market, especially catering to Overseas Vietnamese consumers, and increasingly to Western consumers as the popularity of Vietnamese coffee and cuisine in general, increases. In North America, Longevity Brand - Sữa Ông Thọ is widely available in Asian supermarkets, and increasingly in conventional supermarkets. Friesland sued Vinamilk for use of the brand in the US in 2002. Sun Hing Foods, Inc., in Northern California, is the sole distributor for Longevity Brand in Canada and the United States. (Wikipedia)

Price: 59.99 USD

Location: Santa Ana, California

End Time: 2025-01-20T07:15:18.000Z

Shipping Cost: 9.99 USD