Description: Value Proposition Design : How to Create Products and Services Customers Want, Paperback by Osterwalder, Alexander; Pigneur, Yves; Bernarda, Greg; Smith, Alan, ISBN 1118968050, ISBN-13 9781118968055, Brand New, Free P&P in the UK Th will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition th gives you exclusive access to an online companion on .
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Book Title: Value Proposition Design : How to Create Products and Services Cu
Item Height: 190mm
Item Width: 239mm
Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Publication Name: Value Proposition Design: How to Create Products and Services Customers Want
Format: Paperback
Language: English
Publisher: John Wiley & Sons INC International Concepts
Subject: Management
Publication Year: 2014
Type: Textbook
Item Weight: 772g
Number of Pages: 320 Pages
