Description: Title: UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions Author: Levy, Jaime Publisher: O'Reilly Media Binding: Paperback Pages: 299 Dimensions: 8.90h x 6.00w x 0.40d Product Weight: 0.85 lbs. Language: English ISBN: 9781492052432 User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns Ships Fast From The USA! Authorized Dealer
Price: 54.99 USD
Location: Milwaukee, Wisconsin
End Time: 2024-10-28T20:09:46.000Z
Shipping Cost: 9.95 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: does not apply
Number of Pages: 299 Pages
Language: English
Publication Name: Ux Strategy : Product Strategy Techniques for Devising Innovative Digital Solutions
Publisher: O'reilly Media, Incorporated
Subject: User Interfaces, E-Commerce / Internet Marketing, General, Web / Design
Item Height: 0.5 in
Publication Year: 2021
Item Weight: 14.4 Oz
Type: Textbook
Subject Area: Mathematics, Computers, Business & Economics
Author: Jaime Levy
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
