Description: Unstructured Data Analytics : How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention, Hardcover by Isson, Jean Paul, ISBN 1119129753, ISBN-13 9781119129752, Like New Used, Free P&P in the UK
Turn unstructured data into valuable business insight
Unstructured Data Analyticsprovides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.
Roughly 80 percent of todays data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.
Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.
You will learn:
- How to increase Customer Acquisition and Customer Retention with UDA
- The Power of UDA for Fraud Detection and Prevention
- The Power of UDA in Human Capital Management & Human Resource
- The Power of UDA in Health Care and Medical Research
- The Power of UDA in National Security
- The Power of UDA in Legal Services
- The Power of UDA for product development
- The Power of UDA in Sports
- The future of UDA
From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage.Unstructured Data Analyticslays this space open for examination, and provides a solid framework for beginning meaningful analysis.
Price: 25.35 GBP
Location: Castle Donington
End Time: 2025-01-15T14:00:20.000Z
Shipping Cost: 20.29 GBP
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Return postage will be paid by: Buyer
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Book Title: Unstructured Data Analytics : How to Improve Customer Acquisition
Item Height: 236mm
Item Width: 166mm
Author: Jean Paul Isson
Publication Name: Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
Format: Hardcover
Language: English
Publisher: John Wiley & Sons INC International Concepts
Subject: Accounting
Publication Year: 2018
Type: Textbook
Item Weight: 642g
Number of Pages: 432 Pages
