Description: Previously unpublished lectures and interviews by the modern age's preeminent media seer—informal, accessible, provocative.
In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. It was McLuhan who made the distinction between hot and cool media. And it was he who coined the phrases the medium is the message and the global village and popularized other memorable terms including feedback and iconic.
McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technology—in particular, the globalization of communications and the instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up to him—forty years after the publication of Understanding Media.
In Understanding Me, Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text has been transcribed from the original audio, film, or videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said—the spoken words of a surprisingly accessible public man. He comes across as outrageous, funny, perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.
The foreword by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor David Staines's insightful afterword offers a personal account of McLuhan as teacher and friend.
Lectures and Interviews
Electronic Revolution: Revolutionary Effects of New Media (1959) •Popular/Mass Culture: American Perspectives (1960) • Technology, the Media, and Culture • The Communications Revolution • Cybernetics and Human Culture (1964) • The Future of Man in the Electric Age (1965) • The Medium Is the Massage (1966) • Predicting Communication via the Internet (1966) • The Marfleet Lectures (1967) • Canada, the Borderline Case • Towards an Inclusive Consciousness • Fordham University: First Lecture (1967) • Open-Mind Surgery (1967) • TV News as a New Mythic Form (1970) • The Future of the Book (1972) • The End of the Work Ethic (1972) • Art as Survival in the Electric Age (1973) • Living at the Speed of Light (1974) • What TV Does Best (1976) • TV as a Debating Medium (1976) • Violence as a Quest for Identity (1977) • Man and Media (1979)
Price: 18.12 USD
Location: 07001
End Time: 2025-02-02T10:55:23.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Understanding Me : Lectures and Interviews
Number of Pages: 344 Pages
Language: English
Publisher: MIT Press
Topic: Social Scientists & Psychologists, Letters
Publication Year: 2005
Item Height: 0.8 in
Illustrator: Yes
Genre: Biography & Autobiography, Literary Collections
Item Weight: 18.4 Oz
Item Length: 8.9 in
Author: Marshall. Mcluhan
Item Width: 6.1 in
Format: Trade Paperback
