Description: Understanding Green Consumer Behaviour : A Qualitative Cognitive Approach, Hardcover by Wagner, Sigmund A., ISBN 0415157323, ISBN-13 9780415157322, Brand New, Free shipping in the US Examines basic aspects of the working of the human mind through the study of green consumers. Adopts an interdisciplinary approach, drawing on insights from psychology and anthropology, as well as on the author's original research. Looks at how consumers develop meaning regarding green products, and examines how successful consumers are in assessing the environmental attributes of products in daily life. Of interest to those studying business, consumer research, psychology, anthropology, and environmental issues. Annotation c. by Book News, Inc., Portland, Or.
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Book Title: Understanding Green Consumer Behaviour : A Qualitative Cognitive
Number of Pages: 308 Pages
Publication Name: Understanding Green Consumer Behaviour : a Qualitative Cognitive Approach
Language: English
Publisher: Routledge
Subject: Marketing / General, Consumer Behavior, Green Business, General, Economics / General, Management, Motivational & Inspirational
Publication Year: 1997
Item Height: 0.9 in
Item Weight: 21.7 Oz
Type: Textbook
Author: Sigmund A. Wagner
Item Length: 6.1 in
Subject Area: Self-Help, Business & Economics
Series: Routledge Studies in Consumer Research Ser.
Item Width: 9.2 in
Format: Hardcover
