Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Understanding Green Consumer Behaviour: A Qualitative Cognitive ApproachISBN13:9780415316194ISBN10:0415316197Author:Wagner, Sigmund A. (Author)Description:Despite A Century Of Intensive Research Into The Human Mind, Our Understanding Of How People In Everyday Life Actually Make Choices And Solve Problems Is Surprisingly Limited Through The Study Of Green, Environmentally Friendly Consumers, This Book Examines Basic Aspects Of The Working Of The Human Mind, And Recommends A Fundamental Re-Orientation Regarding The Ideas And Methods Which Are Applied In Contemporary Cognitive Research It Addresses Such Questions As: How Do Consumers Develop 'Meaning' Regarding Green Products? How Are Such Processes Subconsciously Structured By Certain Activities Of The Mind? How Intelligent And Successful Are Consumers In Assessing The Environmentally Friendly Attributes Of Products In Daily Life? Adopting An Interdisciplinary Approach, Drawing On Insights From Psychology And Anthropology As Well As The Author's Own Intensive Field Research, The Book's Interdisciplinary Framework Allows The Author To Develop An Understanding Of The Entire Cognitive Process Taking An International Approach, And Incorporating Original, Ground-Breaking Anthropological And Cognitive Research, This Book Is A Must Read For Advanced Students Of Consumer Behaviour, The Sociology Of Consumption And Behavioural Psychology Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2003-04-24Weight:1.05 lbsDimensions:0.89'' H x 9.2'' L x 6.22'' WNumber of Pages:304Language:English
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Book Title: Understanding Green Consumer Behaviour: A Qualitative Cognit...
Number of Pages: 304 Pages
Language: English
Publication Name: Understanding Green Consumer Behaviour : a Qualitative Cognitive Approach
Publisher: Routledge
Publication Year: 2003
Subject: Environmental Conservation & Protection, Consumer Behavior, General, Economics / General, Management, Green Lifestyle
Item Height: 0.9 in
Item Weight: 16.8 Oz
Type: Textbook
Subject Area: Nature, Self-Help, Business & Economics
Author: Sigmund A. Wagner
Item Length: 9.2 in
Series: Routledge Studies in Consumer Research Ser.
Item Width: 6.2 in
Format: Perfect
