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Understanding Engagement in Transmedia Culture by Evans, Elizabeth

Description: This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience ‘engagement’ has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is ‘engaging’ and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Price: 57.53 AUD

Location: Hillsdale, NSW

End Time: 2024-12-20T20:21:30.000Z

Shipping Cost: 25.56 AUD

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Understanding Engagement in Transmedia Culture by Evans, ElizabethUnderstanding Engagement in Transmedia Culture by Evans, Elizabeth

Item Specifics

Restocking fee: No

Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 30 Days

EAN: 9781138632790

UPC: 9781138632790

ISBN: 9781138632790

MPN: N/A

Book Title: Understanding Engagement in Transmedia Culture by

Item Length: 23.1 cm

Item Height: 234 mm

Item Width: 156 mm

Author: Elizabeth Evans

Publication Name: Understanding Engagement in Transmedia Culture

Format: Paperback

Language: English

Publisher: Taylor & Francis Ltd

Subject: Business

Publication Year: 2019

Type: Textbook

Item Weight: 386 g

Number of Pages: 198 Pages

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