Description: Understanding and Profiting from Intellectual Property in International Business Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Strategies Across Borders Author(s): Deli Yang Format: Hardback Publisher: Springer Nature Switzerland AG, Switzerland Imprint: Springer Nature Switzerland AG ISBN-13: 9783030540333, 978-3030540333 Synopsis This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
Price: 97.42 GBP
Location: Aldershot
End Time: 2025-01-08T09:56:09.000Z
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Book Title: Understanding and Profiting from Intellectual Property in Inte...
Item Height: 210 mm
Item Width: 148 mm
Author: Deli Yang
Publication Name: Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Format: Hardcover
Language: English
Publisher: Springer Nature Switzerland A&G
Subject: Law, Management, Business
Publication Year: 2021
Type: Textbook
Item Weight: 585 g
Number of Pages: 322 Pages
