Description: Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Intervention Ideas to Promote Sustainable Transport Author(s): Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri Format: Paperback Publisher: Springer Verlag, Singapore, Singapore Imprint: Springer Verlag, Singapore ISBN-13: 9789811325045, 978-9811325045 Synopsis This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.
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Book Title: Travel Behaviour Modification (TBM) Program for Adolescents in...
Subject Area: Electrical Engineering
Item Height: 235mm
Item Width: 155mm
Author: Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri
Publication Name: Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport
Format: Paperback
Language: English
Publisher: Springer Verlag, Singapore
Subject: Education, Sustainability, Management
Publication Year: 2018
Type: Textbook
Item Weight: 147g
Number of Pages: 68 Pages
