Transmedia Franchise of Star Wars TV, Hardcover by Nardi, Dominic J. (EDT); S...

Description: Transmedia Franchise of Star Wars TV, Hardcover by Nardi, Dominic J. (EDT); Sweet, Derek R. (EDT), ISBN 3030529576, ISBN-13 9783030529574, Like New Used, Free shipping in the US

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. Th expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

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Book Title: Transmedia Franchise of Star Wars TV

Number of Pages: Xvii, 204 Pages

Language: English

Publisher: Springer International Publishing A&G

Publication Year: 2020

Topic: Film / General, Television / General, Popular Culture

Illustrator: Yes

Genre: Performing Arts, Social Science

Item Weight: 16 Oz

Item Length: 8.3 in

Author: Derek R. Sweet

Item Width: 5.8 in

Format: Hardcover