Description: This I Know : Marketing Lessons from Under the Influence, Paperback by O'Reilly, Terry, ISBN 1641600144, ISBN-13 9781641600149, Brand New, Free shipping in the US Terry O'reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.
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Book Title: This I Know : Marketing Lessons from under the Influence
Number of Pages: 320 Pages
Language: English
Publisher: Chicago Review Press, Incorporated
Topic: Marketing / General, Industries / Media & Communications, Small Business, Advertising & Promotion
Item Height: 0.7 in
Publication Year: 2018
Genre: Business & Economics
Item Weight: 15.6 Oz
Item Length: 9 in
Author: Terry O'reilly
Item Width: 6 in
Format: Trade Paperback
