The Unnatural Networker: How anyone can succeed at networking by Charlie Lawson

Description: The Unnatural Networker by Charlie Lawson Do you really enjoy networking? Were all told we should network. But what if you find it hard to talk to people? What if youd rather not go networking at all? Imagine you didnt fear networking... the rewards would be immense. Youd build better relationships, meet new clients, and bring in more new business. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description How anyone can succeed at networking. Do you really enjoy networking? Were all told we should network. But what if you find it hard to talk to people? What if youd rather not go networking at all? Imagine you didnt fear networking... the rewards would be immense. Youd build better relationships, meet new clients, and bring in more new business. Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Irelands biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same. The Unnatural Networker will help you to: have confidence to network; build a better business by developing an effective networking strategy; remove the fear, so you can actually enjoy networking; generate more business through networking. Author Biography Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Irelands biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same. Table of Contents Part 1: Introduction to NetworkingChapter 1: What is an Unnatural Networker?Im an Unnatural NetworkerNetworking is a learned skillChapter 2: What is Networking?Working the roomIntroverts and extrovertsSo what is networking?Forget who is in the room!Chapter 2 Action PointsChapter 3: ReferralsWhats a referral?Why are referrals so good?How long will it take me to get referrals?Visibility, Credibility, ProfitabilityThe Referral Confidence CurveNot all referrals are the sameChapter 3 Action PointsChapter 4: Where can I Network?Casual contact networksStrong contact networksIndustry specific networkingCommunity service clubsWomen only networkingSocial organisationsOnline networkingChoosing the best network for you 69Chapter 4 Action PointsPart 2: Get Out There and Network!Chapter 5: Before you go NetworkingPreparation Item 1: Set goalsPreparation Item 2: Look at the delegate listPreparation Item 3: What to wearPreparation Item 4: Make sure youve got your networking tools with youChapter 5 Action PointsChapter 6: Interesting ConversationsBody languageBut what do I actually say?Please come and talk to me!Brilliant first impressionsKeeping conversations goingBusiness cardsExiting conversationsChapter 6 Action PointsChapter 7: One-to-One MeetingsIts all networking…The power of one-to-onesListening is better than talking!Not all one-to-one meetings are the sameBasic relationship-building one-to-oneBusiness-building one-to-oneLets just get on with it one-to-oneThe most important questions of allChapter 7 Action PointsPart 3: Presenting your BusinessChapter 8: StorytellingWhat am I going to say?Let me tell you a storyWhat youll often hear…Stories are more interestingStories help you break down your businessStories mean you dont sell to the roomChapter 8 Action PointsChapter 9: Target MarketAnybody + Everybody + Somebody = Nobody!But I just dont know how…But I want to talk to individuals!Why would my target want to talk to me?Chapter 9 Action PointsChapter 10: Delivering your PresentationPutting the presentation togetherNow its your turn!Presentation masteryDelivering the best possible presentationChapter 10 Action PointsPart 4: After the Networking EventChapter 11: Follow UpWhat is follow up?Why is follow up so important?How to follow upWhat to do with all those business cards…Chapter 11 Action PointsChapter 12: Online NetworkingBenefits of online networkingIts all networking…Picking the right social networkYour profileContactsSharing contentEngagementHow to make online networking really workBut this is all too much!Chapter 12 Action PointsChapter 13: Developing a Networking StrategyWhere is best for you to network?Only commit to what you canGet your diary outIts not just about finding NEW clientsKnow what you wantPlan to help othersTrack your return on investment (ROI) – what is networking worth to you?Chapter 13 Action PointsOnce an Unnatural Networker, Always an Unnatural NetworkerReferencesAbout the Author Review I used to have an untidy desk. So I asked tidy people what they did to keep things in order. But their advice didnt help. You see, tidying was so natural to them, they couldnt explain the steps an untidy person had to go through. So I asked someone who used to be untidy what hed done to become tidier. And he taught me the steps to take to change my habits. I havent had an untidy desk since that day. In the same way, most people who want to be better networkers ask natural networkers how to do it. But their advice doesnt always work. Because deep-down, natural networkers dont know the steps unnatural people need to take to change. Because theyve never had to. And thats why I love this book. Charlie Lawson clearly isnt a natural networker. He doesnt even like it much sometimes. But hes taught himself – and others – how to transform how they do it. Youll see the steps to take – many of which are annoyingly simple – to do so. Best of all? It will change how you do things permanently. Now that is worth looking at! -- Andy Bounds, winner of Britains Sales Trainer of the YearWith frank honesty, Charlie Lawson articulates what it means to face and conquer the innate reluctance and discomfort we all seem to encounter when it comes to putting ourselves out there and mingling with strangers in order to reap the full rewards of networking for business or social advantage. His sound, practical advice, highly effective yet simple strategies, and relaxed style will guide you step-by-step toward mastering the art of networking to achieve your greatest goals—an essential read for novice and seasoned business owners alike! -- Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNIThe most critical asset I have in my business is to be able to network. Online, Offline, no business can ignore it. Investing in these skills in large and small businesses is not an option. I strongly believe this should also be taught in schools. Charlies book should be shared widely to ensure we create a global movement of networkers. -- Penny Power OBE, Director & Founder – Digital Youth Academy and ScredibleAs an Unnatural Networker, Charlie is fantastic at explaining how to go about networking when it isnt something many business people enjoy. He has changed the attitudes and actions of many Unnatural Networkers at De Vere Venues, with great results and they are now Networking with a smile on their faces. -- Ian Conder, Sales Director at De Vere VenuesIm someone who appreciates the value of networking, and Charlie Lawson has a powerful message to help all business owners – whether running an established business or starting a new one – to utilise networking to its full potential. -- Jim Edgar, CEO Veritek GlobalAn excellent introduction to networking for anyone feeling worried or uncomfortable about the topic. Charlie gives some great insights & actions for anyone keen to improve their networking skills. -- Jason Oakley, MD Commercial Banking, Metro Bank PLCCharlies writing style is highly engaging, you feel he is having a conversation with you and appeals not just to your head but also your heart. His take on networking is very different to most: instead of being someone who has networked all their life, Charlie is someone that doesnt find networking easy, and has taught himself the hard way. This book brilliantly articulates the learning curve that so many of us go through – which makes it wonderfully useable. Highly recommended. -- Paul McGee, (The SUMO Guy) International bestselling author and speakerNetworking is such a fundamental part of business life and yet so many business owners fear it. My advice: read Charlies excellent book that shows you how to not only get over that fear, but also generate real returns from networking. -- Heather Townsend, author of The FT Guide To Business Networking and The Go-To Expert Details ISBN1909623695 Author Charlie Lawson Pages 248 Language English ISBN-10 1909623695 ISBN-13 9781909623699 Media Book Year 2014 Imprint Panoma Press Country of Publication United Kingdom Illustrations black & white illustrations Short Title UNNATURAL NETWORKER DEWEY 658.45 Format Paperback Subtitle How anyone can succeed at networking UK Release Date 2014-10-15 Publication Date 2014-10-15 AU Release Date 2014-10-15 NZ Release Date 2014-10-15 Publisher Rethink Press Alternative 9781784520328 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:86000778;

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