The Tastemakers: A Celebrity Rice Farmer, a Food Truck Lobbyist, and Other Innov

Description: The Tastemakers by David Sax "Sax has seized on a big, juicy topic, and is... great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food-and how long were likely to stay captivated."-New York Times FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Tastemaker, n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the 80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, a ai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a superfood" again?In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of Americas premier grain guru to Chicagos gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why. Author Biography David Sax is a writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, the Grid Toronto,, and other publications. His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, was a Los Angeles Times bestseller. Saxs work has also won a James Beard Award for Writing and Literature. He lives in Toronto. Review "Entertaining... Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans...keeps us galloping through the aisles... Sax is great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food--and how long were likely to stay captivated."--New York Times Book Review "Sax...embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal."--The Economist "Sax has done his homework--and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples."--Kirkus Reviews "Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness."--Publishers Weekly Long Description Tastemaker, n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the 80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, a ai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a superfood" again?In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of Americas premier grain guru to Chicagos gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why. Review Quote "Entertaining... Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans...keeps us galloping through the aisles... Sax is great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food--and how long were likely to stay captivated."-- New York Times Book Review "Sax...embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal."-- The Economist "Sax has done his homework--and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples."-- Kirkus Reviews "Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness."-- Publishers Weekly "David Sax has written a fascinating and surprising story of why we eat what we eat. Its a tale of overhyped chia seeds, rebranded fish, and unseen influencers. I will never again look at a grocery store aisle or my restaurant entree the same way."-- A.J. Jacobs, New York Times bestselling author of The Year of Living Biblically and Drop Dead Healthy "With forensic specificity, and, better still, a terrific sense of fun, David Sax explains precisely how foods du jour such as cupcakes, Greek yogurt, and Korean tacos happened. The trends may seem silly, but The Tastemakers is not. Sax has given this gastro-exuberant time the whizzy, full-gallop treatment it deserves." -- David Kamp, bestselling author of The United States of Arugula "They say theres no accounting for taste, but David Sax makes sense of the mysterious forces that shape our personal food preferences, through stories so absorbing and witty that I wasnt even sorry to discover that my taste buds are hardly my own. I devoured The Tastemakers like an oat bran muffin in 1989--or a chia-seed muffin today."-- Karen Leibowitz, author of Mission Street Food: Recipes and Ideas from an Improbable Restaurant Promotional "Headline" "Sax has seized on a big, juicy topic, and is... great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food-and how long were likely to stay captivated."-New York Times Details ISBN1610395492 Author David Sax Pages 336 ISBN-10 1610395492 ISBN-13 9781610395496 Format Paperback Imprint PublicAffairs,U.S. Place of Publication New York Country of Publication United States Subtitle A Celebrity Rice Farmer, a Food Truck Lobbyist, and Other Innovators Putting Food Trends on Your Plate Edition 1st Short Title TASTEMAKERS Language English Media Book DEWEY 664.00688 Year 2015 Publication Date 2015-05-26 UK Release Date 2015-05-26 Publisher PublicAffairs,U.S. US Release Date 2015-05-26 Audience General NZ Release Date 2015-05-25 AU Release Date 2015-05-25 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:101772809;

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