Description: The Smart Advertising Book by Dan White This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. FORMAT Paperback CONDITION Brand New Publisher Description How to deliver advertising that grows your brand. Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the authors trademark frameworks, analogies and hand-drawn illustrations. AUTHOR: Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK. Author Biography Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK. Details ISBN1915951186 Author Dan White Pages 160 Year 2024 ISBN-13 9781915951182 Format Paperback Country of Publication United Kingdom Audience General Subtitle How to deliver advertising that grows your brand ISBN-10 1915951186 Publisher LID Publishing Imprint LID Publishing Place of Publication London Publication Date 2024-05-16 UK Release Date 2024-05-16 DEWEY 659.1 Series Concise Advice We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160029709;
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Location: Melbourne
End Time: 2024-11-08T06:40:51.000Z
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Format: Paperback
ISBN-13: 9781915951182
Author: Dan White
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Book Title: The Smart Advertising Book
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