Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Practical Marketing Handbook Of Definitions: Second EditionISBN13:9781418436933ISBN10:1418436933Author:Walker, Michael C. (Author)Description:The Practical Marketing Handbook Of Definitions Take A Few Minutes To Test Yourself Of Definitions Could Be A Valuable Resource If All Twelve Of The Terms Are Readily Familiar To You, Congratulations Enlightened The Even Dozen Test: Augmented Cash Guarantee Balloon Copy Consensual Validation Customer Service Index Fallout Halo Effect Index Method Market Drift You For Your Time Binding:Paperback, PaperbackPublisher:AUTHORHOUSEPublication Date:2004-08-16Weight:0.56 lbsDimensions:0.53'' H x 8'' L x 5'' WNumber of Pages:232Language:English
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Location: USA
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Book Title: Practical Marketing Handbook of Definitions : Second Edition
Item Length: 7.9in.
Item Width: 5.1in.
Author: Michael C. Walker
Format: Trade Paperback
Language: English
Topic: Marketing / General
Publisher: Authorhouse
Publication Year: 2004
Genre: Business & Economics
Item Weight: 9.1 Oz
Number of Pages: 232 Pages