The Persuasion Handbook: Developments in Theory and Practice, by Dillard & Pfau

Description: The handbook is in a very good condition. Light pencil underlining throughout. Table of ContentPART ONE:BASIC ISSUES 1. On Being Persauded: Some Basic Distinctions - Gerald R. Miller 2. Oscillation in Beliefs and Decisions - E. L. Fink, S. A. Kaplowitz and S. M. Hubbard 3. Attitude Accessibility and Persuasion - D. R. Roskos-Ewoldsen, L. Ralston and J. St. Pierre 4. The Media Priming Effect: News Media and Considerations Affecting Political Judgements - Gerald M. Kosicki PART TWO: THEORIES OF PERSUASION 6. A Cognitive Dissonance Theory Perspective on Persuasion - E. Harmon-Jones 7. Language Expectancy Theory - M. Burgoon, V. Pauls Denning and L. Roberts 9. The Elaboration Likelihood Model: Its Impact on Persuasion Theory adn Research - S. Booth-Butterfield and J. Welbourne 10. Involvement as Goal-Directed Strategic Processing: Extending the Elaboration Likelihood Model - M. Slater 11. The Heuristic-Systematic Model of Social Information Processing - A. Todorov, S. Chaiken and M. D. Henderson 12. Revisiting the Theory of Psychological Reactance: Communicating Threats to Attitudinal Freedom - M. Burgoon et al 13. Nuances in Inoculation: Theory adn Applications - E. Szabo and M. Pfau 14. The Theory of Reasoned Action - J. L. Hale , B. J. Householder and K. L. Greene PART THREE: AFFECT AND PERSUASION 15. Discrete Emotions and Persuasion - R. Nabi 16. Persuasion and the Structure of Affect - J. P. Dillard and A. Meijenders 17. Guilt as a Mechanism of Persuasion - D. J. O'Keefe 18. Persuasive Effects of Product Warning Labels - M. A. deTurck PART FOUR: MESSAGE FEATURES 19. Language and Persuasion - L. A. Hosman 20. Message Framing in the Prevention and Early Detection of Illness - P. Salovey, T. R. Schneider and A. M. Apanovitch 21. Figurative Language and Persuasion - P. Sopory and J.P. Dillard 22. Evidence - R. A. Reynolds and J. L. Reynolds 23. Nonverbal Influence - J. K. Burgoon, N. E. Dunbar and C. Segrin PART FIVE: CONTEXTS 26. The Business of Influence: Principles That Lead to Success in Commercial Settings - K. Rhoads and R. Cialdini 27. Persuasion in the Legal Setting - J. C. Reinard PART SIX: PERSUASION CAMPAIGNS AND MEDIA EFFECTS 28. Political Campaign Persuasion and Its Discontents: Perspectives From the Past and Research Prescriptions for the Future - R. M. Perloff 29. Enlarging the Role of Environment as a Social Influence Construct in Health Campaigns - R. Parrott et al 30. Overcoming the Challenges of Environmental Public Information and Action Programs - G. J. O'Keefe and R. L. Shepard 31. The Impact of News and Entertainment Media on Perceptions of Social Reality - W. Eveland 33. The Embodied Meaning of Media Forms - L. R. Holbert 5. The Negativity Effect in Political Advertising: A Meta-analysis - Mike Allen & Nancy Burrell 24. Persuading in the Small Group Context - F. J. Boster and M. G. Cruz 25. A Variable-Based Typology and a Review of Advertising-Related Persuasion Research During the 1990s - X. Zhao 8. The Role of Attitude Functions in Persuasion and Social Judgement - S. Shavitt and M. R. Nelson PART SEVEN: MEDIA 32. The Role of Meaning Construction in the Process of Persuasion for Viewers of Television Images - J. E. Newhagen 34. Interactive Technology and Persuasion - B. J. Fogg, E. Lee and J. Marshall Summary: Final Thoughts About Persuasion - M. Pfau and J. P. Dillard Author Index Subject Index

Price: 90 USD

Location: Alexandria, Virginia

End Time: 2025-02-01T21:08:18.000Z

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