The New Direct Marketing : How to Implement a Profit-Driven Datab

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Book Title: The New Direct Marketing : How to Implement a Profit-Driven Datab

Number of Pages: 736 Pages

Language: English

Publication Name: New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

Publisher: McGraw-Hill Companies, T.H.E.

Subject: Personal Finance / Investing, Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct, Databases / General, Advertising & Promotion

Publication Year: 1999

Item Height: 1.7 in

Features: Revised

Item Weight: 68.8 Oz

Type: Textbook

Subject Area: Computers, Business & Economics

Author: David Shepard Associates

Item Length: 11 in

Item Width: 8.7 in

Format: Hardcover