The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships i

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Item Length: 9.8in

Item Height: 2.3in

Item Width: 6.9in

Author: Ming Wang

Publication Name: New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 Volumes]

Format: Hardcover

Language: English

Publisher: ABC-Clio, LLC

Publication Year: 2016

Type: Textbook

Item Weight: 60.6 Oz

Number of Pages: 856 Pages