The Mom Test: How to talk to customers & learn if your business is a good idea

Description: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Price: 23.69 USD

Location: East Hanover, New Jersey

End Time: 2024-11-09T06:54:43.000Z

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

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EAN: 9781492180746

UPC: 9781492180746

ISBN: 9781492180746

MPN: N/A

Book Title: Mom Test : How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Number of Pages: 136 Pages

Language: English

Publisher: CreateSpace

Item Height: 0.3 in

Topic: Entrepreneurship, Commerce

Publication Year: 2013

Illustrator: Yes

Genre: Business & Economics

Item Weight: 8.2 Oz

Item Length: 8.5 in

Author: Rob Fitzpatrick

Item Width: 5.5 in

Format: Trade Paperback