Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Luxury Strategy: Break The Rules Of Marketing To Build Luxury BrandsISBN13:9780749464912ISBN10:0749464917Author:Kapferer, Jean-Noel (Author), Bastien, Vincent (Author)Description:Luxury Is In Fashion And Is Now To Be Found In Almost Every Retail, Manufacturing And Service Sector New Terms Like Mass-Luxury, New Luxury And Hyper Luxury Attempt To Qualify Luxury, Causing Confusion Today About What Really Makes A Luxury Product, A Luxury Brand Or A Luxury Company Luxury Experts Jean-Noel Kapferer And Vincent Bastien Provide The First Rigorous Blueprint For Effectively Managing Luxury Brands And Companies At The Highest Level The New Edition Of The Luxury Strategy Includes More Information About Digital Strategy, Globalization, Sustainable Development And Why Luxury Brands Are Resilient To Recessions It Analyzes In Depth The Essence Of Luxury, Highlights Its Managerial Implications And Rationalizes The Highly Original Methods - Often Very Far From The Usual Marketing Strategies - Used To Transform Small Family Businesses Such As Ferrari, Bmw, Louis Vuitton, Cartier, Chanel, Armani Or Ralph Lauren Into Worldwide Successes The Luxury Strategy Rationalizes Those Business Models Which Have Achieved Profitability, While Sustaining The Luxury Status Of Their Brands, And Sets Out The Counter-Intuitive Rules For Successfully Marketing Luxury Goods And Services Luxury Experts Kapferer And Bastien Provide The First Rigorous Blueprint For Effectively Managing Luxury Brands And Companies At The Highest Level The New Edition Includes More Information About Digital Strategy, Globalization, Sustainable Development, And Why Luxury Brands Are Resilient To Recessions Binding:Hardcover, HardcoverPublisher:Kogan PagePublication Date:2012-10-28Weight:1.6 lbsDimensions:1.2'' H x 9.4'' L x 6.5'' WNumber of Pages:395Language:English
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Book Title: The Luxury Strategy: Break The Rules Of Marketing To Build L...
Item Length: 9.5in
Item Height: 1.1in
Item Width: 6.4in
Author: Jean-Noël Kapferer, Vincent Bastien
Publication Name: Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Format: Hardcover
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2012
Type: Textbook
Item Weight: 27 Oz
Number of Pages: 408 Pages
