Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience To The Next LevelISBN13:9781137534286ISBN10:1137534281Author:Shaw, Colin (Author), Hamilton, Ryan (Author)Description:You Can't Solve Today's Problems With Yesterday's Thinking In The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience To The Next Level, Authors Shaw And Hamilton Explore The Reasons Organizations Are Struggling To Improve Their Customer Measures And Are Witnessing The Plateauing Of Loyalty Scores Like Net Promoter For Shaw And Hamilton, The Answer Is Simple: You Need To Understand The Intuitions That Drive Your Customers' Behavior At An Emotional, Subconscious And Psychological Level This Book Describes Where Behavioral Economics Meets Customer Experience In A Very Easy To Understand And Practical Way By Taking Academic And Scientific Studies Of Behavioral Economics And Consumer Psychology And Applying Them To Real-World Situations, Shaw And Hamilton Present Accessible Concepts That Innovative Organization Are Using Today To Propel Their Customer Experience Strategies To The Next Level They Also Share Their Proven Methodologies And Discuss How Leading Organizations Have Deployed These Tools To Great Effect--And Seen Dramatic Increases In Loyalty Scores And Roi As A Result Some Of The Critical Concepts Shaw And Hamilton Cover Include: - Customers Make Decisions Emotionally - Customers Don't Always Know Why They Do What They Do - Every Customer Has Two Ways Of Thinking - Habits Drive Many Of Your Customers' Decisions - People Use Mental Shortcuts For Decision-Making - Managing Your Reputation Is An Important Part Of The Experience - Customer Loyalty Is A Function Of Memory And Many More Shaw And Hamilton Have Distilled This Wisdom Down To Seven Imperatives That An Organization Must Embrace To Move Their Customer Experience To The Next Level With This Easy And Entertaining Read, Yours Could Be Next Organization To Take A Massive Leap Forward Binding:Hardcover, HardcoverPublisher:PALGRAVEPublication Date:2016-08-20Weight:0.95 lbsDimensions:0.8'' H x 8.4'' L x 5.9'' WNumber of Pages:216Language:English
Price: 59.23 USD
Location: USA
End Time: 2025-01-22T14:32:39.000Z
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Book Title: Intuitive Customer : Why Organizations Are Solving the Wrong Problems
Item Length: 8.3in
Item Width: 5.8in
Author: Colin Shaw, Ryan Hamilton
Format: Hardcover
Language: English
Topic: Marketing / General, Consumer Behavior, Sociology / General, Management
Publisher: Palgrave Macmillan The Limited
Publication Year: 2016
Genre: Business & Economics, Social Science
Item Weight: 144.6 Oz
Number of Pages: Xix, 216 Pages
