Cane Creek

The End Of Branding: What Really Drives Consumers To Buy: Marketing That's ...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The End Of Branding: What Really Drives Consumers To Buy: Marketing That's Targeted To Real-World Buying BehaviorISBN13:9783658140786ISBN10:365814078XAuthor:Rutschmann, Marc (Author)Description:The Term Branding Encourages The Idea That Brands Can Be Created Through Decisive Communication This Assumption Leads To An Enormous Waste Of Marketing Resources But What Are The Alternatives To Branding? This Book Focuses On What Really Matters To The Marketing Professional: Motivating New Customers To Buy And Ensuring They Will Buy Again This Is Achieved By Using A Marketing Approach Based On The Buying Process This Approach Shows Where Communication Is Still Effective, Reveals Key Points Along The Way And Demonstrates How To Reach People So The Buying Process Moves Forward And Ends With A Purchase Now Available For The First Time In English With Its Valuable Food For Thought, This Book Is Recommended By Getabstract To Anyone Responsible For Marketing And Sales Rolf Dobelli, Getabstract Rutschmann's Approach Is Fundamental And New The Book Is Also An Exciting Read, Loaded With Practical Examples And Evidence, And Makes Intriguing Arguments Dr Christian Belz, Professor Of Marketing, University Of St Gallen The Exciting Thing About This Book Is How It Brings To Life The Buying Process And The Various Influences On The Consumer While You Read It Harvard Business Manager Binding:Paperback, PaperbackPublisher:SPRINGER GABLERPublication Date:2016-10-17Weight:0.54 lbsDimensions:0.36'' H x 9.61'' L x 6.69'' WNumber of Pages:150Language:English

Price: 52.73 USD

Location: USA

End Time: 2024-10-03T12:12:02.000Z

Shipping Cost: 0 USD

Product Images

The End Of Branding: What Really Drives Consumers To Buy: Marketing That

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Book Title: End of Branding : What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior

Item Length: 9.6in

Item Width: 6.7in

Author: Marc Rutschmann

Original Language: German

Format: Trade Paperback

Language: English

Topic: Marketing / General, Management, Sales & Selling / General

Publisher: Springer Fachmedien Wiesbaden Gmbh

Publication Year: 2016

Genre: Business & Economics

Item Weight: 106.1 Oz

Number of Pages: Xv, 150 Pages

Recommended

Star Ocean Till the End of Time Official Strategy Guide Brady Games w/ Foldout
Star Ocean Till the End of Time Official Strategy Guide Brady Games w/ Foldout

$5.00

View Details
The Ocean at the End of the Lane: A Novel - Paperback - VERY GOOD
The Ocean at the End of the Lane: A Novel - Paperback - VERY GOOD

$3.73

View Details
Ty Beanie Baby The End The Bear
Ty Beanie Baby The End The Bear

$3.99

View Details
Another Monster at the End of This Book (Sesame Street Ser.) - Hardcover - GOOD
Another Monster at the End of This Book (Sesame Street Ser.) - Hardcover - GOOD

$3.73

View Details
Minecraft: The End: An Official Minecraft Novel - Hardcover - VERY GOOD
Minecraft: The End: An Official Minecraft Novel - Hardcover - VERY GOOD

$4.31

View Details
The Greatest Salesman in the World, Part 2: The End of the Story - VERY GOOD
The Greatest Salesman in the World, Part 2: The End of the Story - VERY GOOD

$4.43

View Details
Dragon's Prophecy : Israel, the Dark Resurrection, and the End of Days by...
Dragon's Prophecy : Israel, the Dark Resurrection, and the End of Days by...

$10.35

View Details
The Dragon's Prophecy: Israel, the Dark Resurrection, and the End of Days
The Dragon's Prophecy: Israel, the Dark Resurrection, and the End of Days

$16.29

View Details
The World of the End: How Jesus Prophecy Shapes Our Priorities - GOOD
The World of the End: How Jesus Prophecy Shapes Our Priorities - GOOD

$4.39

View Details
The World of the End: How Jesus Prophecy Shapes Our Priorities - VERY GOOD
The World of the End: How Jesus Prophecy Shapes Our Priorities - VERY GOOD

$4.39

View Details