Cane Creek

The End Of Branding: What Really Drives Consumers To Buy: Marketing That's ...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The End Of Branding: What Really Drives Consumers To Buy: Marketing That's Targeted To Real-World Buying BehaviorISBN13:9783658140786ISBN10:365814078XAuthor:Rutschmann, Marc (Author)Description:The Term Branding Encourages The Idea That Brands Can Be Created Through Decisive Communication This Assumption Leads To An Enormous Waste Of Marketing Resources But What Are The Alternatives To Branding? This Book Focuses On What Really Matters To The Marketing Professional: Motivating New Customers To Buy And Ensuring They Will Buy Again This Is Achieved By Using A Marketing Approach Based On The Buying Process This Approach Shows Where Communication Is Still Effective, Reveals Key Points Along The Way And Demonstrates How To Reach People So The Buying Process Moves Forward And Ends With A Purchase Now Available For The First Time In English With Its Valuable Food For Thought, This Book Is Recommended By Getabstract To Anyone Responsible For Marketing And Sales Rolf Dobelli, Getabstract Rutschmann's Approach Is Fundamental And New The Book Is Also An Exciting Read, Loaded With Practical Examples And Evidence, And Makes Intriguing Arguments Dr Christian Belz, Professor Of Marketing, University Of St Gallen The Exciting Thing About This Book Is How It Brings To Life The Buying Process And The Various Influences On The Consumer While You Read It Harvard Business Manager Binding:Paperback, PaperbackPublisher:SPRINGER GABLERPublication Date:2016-10-17Weight:0.54 lbsDimensions:0.36'' H x 9.61'' L x 6.69'' WNumber of Pages:150Language:English

Price: 52.73 USD

Location: USA

End Time: 2024-10-03T12:12:02.000Z

Shipping Cost: 0 USD

Product Images

The End Of Branding: What Really Drives Consumers To Buy: Marketing That

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Book Title: End of Branding : What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior

Item Length: 9.6in

Item Width: 6.7in

Author: Marc Rutschmann

Original Language: German

Format: Trade Paperback

Language: English

Topic: Marketing / General, Management, Sales & Selling / General

Publisher: Springer Fachmedien Wiesbaden Gmbh

Publication Year: 2016

Genre: Business & Economics

Item Weight: 106.1 Oz

Number of Pages: Xv, 150 Pages

Recommended

The End of Days: Armageddon and Prophecies of the Return (Earth Chro - GOOD
The End of Days: Armageddon and Prophecies of the Return (Earth Chro - GOOD

$6.03

View Details
The Dragon's Prophecy: Israel, the Dark Resurrection, and the End of Days
The Dragon's Prophecy: Israel, the Dark Resurrection, and the End of Days

$16.29

View Details
End Time Delusions: The Rapture, the Antichrist, Israel, and the End - VERY GOOD
End Time Delusions: The Rapture, the Antichrist, Israel, and the End - VERY GOOD

$7.26

View Details
Tipping Point: The End is Here - Paperback By Evans, Jimmy - VERY GOOD
Tipping Point: The End is Here - Paperback By Evans, Jimmy - VERY GOOD

$5.06

View Details
The End Of The Dream The Golden Boy Who Never Grew Up : Ann Rules Crime F - GOOD
The End Of The Dream The Golden Boy Who Never Grew Up : Ann Rules Crime F - GOOD

$4.18

View Details
The End of Work - Hardcover By Rifkin, Jeremy - GOOD
The End of Work - Hardcover By Rifkin, Jeremy - GOOD

$3.78

View Details
The End of Average: How We Succeed in a World That Values Sameness - GOOD
The End of Average: How We Succeed in a World That Values Sameness - GOOD

$4.39

View Details
The End of Everything: How Wars Descend into Annihilation - Hardcover - GOOD
The End of Everything: How Wars Descend into Annihilation - Hardcover - GOOD

$16.61

View Details
The End (A Series of Unfortunate Events, Book 13) - Hardcover - GOOD
The End (A Series of Unfortunate Events, Book 13) - Hardcover - GOOD

$3.93

View Details
What Happens Next: A Traveler’s Guide through the End of This Age
What Happens Next: A Traveler’s Guide through the End of This Age

$18.89

View Details