Cane Creek

The End Of Branding: What Really Drives Consumers To Buy: Marketing That's ...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The End Of Branding: What Really Drives Consumers To Buy: Marketing That's Targeted To Real-World Buying BehaviorISBN13:9783658140786ISBN10:365814078XAuthor:Rutschmann, Marc (Author)Description:The Term Branding Encourages The Idea That Brands Can Be Created Through Decisive Communication This Assumption Leads To An Enormous Waste Of Marketing Resources But What Are The Alternatives To Branding? This Book Focuses On What Really Matters To The Marketing Professional: Motivating New Customers To Buy And Ensuring They Will Buy Again This Is Achieved By Using A Marketing Approach Based On The Buying Process This Approach Shows Where Communication Is Still Effective, Reveals Key Points Along The Way And Demonstrates How To Reach People So The Buying Process Moves Forward And Ends With A Purchase Now Available For The First Time In English With Its Valuable Food For Thought, This Book Is Recommended By Getabstract To Anyone Responsible For Marketing And Sales Rolf Dobelli, Getabstract Rutschmann's Approach Is Fundamental And New The Book Is Also An Exciting Read, Loaded With Practical Examples And Evidence, And Makes Intriguing Arguments Dr Christian Belz, Professor Of Marketing, University Of St Gallen The Exciting Thing About This Book Is How It Brings To Life The Buying Process And The Various Influences On The Consumer While You Read It Harvard Business Manager Binding:Paperback, PaperbackPublisher:SPRINGER GABLERPublication Date:2016-10-17Weight:0.54 lbsDimensions:0.36'' H x 9.61'' L x 6.69'' WNumber of Pages:150Language:English

Price: 52.73 USD

Location: USA

End Time: 2024-10-03T12:12:02.000Z

Shipping Cost: 0 USD

Product Images

The End Of Branding: What Really Drives Consumers To Buy: Marketing That

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Book Title: End of Branding : What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior

Item Length: 9.6in

Item Width: 6.7in

Author: Marc Rutschmann

Original Language: German

Format: Trade Paperback

Language: English

Topic: Marketing / General, Management, Sales & Selling / General

Publisher: Springer Fachmedien Wiesbaden Gmbh

Publication Year: 2016

Genre: Business & Economics

Item Weight: 106.1 Oz

Number of Pages: Xv, 150 Pages

Recommended

The End of Work - Hardcover By Rifkin, Jeremy - GOOD
The End of Work - Hardcover By Rifkin, Jeremy - GOOD

$3.78

View Details
This Is The End (Two Disc Combo: Blu-ray Blu-ray
This Is The End (Two Disc Combo: Blu-ray Blu-ray

$5.88

View Details
How to Survive the End of the World as We Know It: Tactics, Techniqu - VERY GOOD
How to Survive the End of the World as We Know It: Tactics, Techniqu - VERY GOOD

$5.65

View Details
Seraph of the End, Vol. 3 - Paperback By Kagami, Takaya - GOOD
Seraph of the End, Vol. 3 - Paperback By Kagami, Takaya - GOOD

$4.99

View Details
Glorious Appearing: The End of Days (Left Behind #12) - Hardcover - VERY GOOD
Glorious Appearing: The End of Days (Left Behind #12) - Hardcover - VERY GOOD

$4.16

View Details
Ty Beanie Baby The End The Bear
Ty Beanie Baby The End The Bear

$3.99

View Details
The End of All Disease: Simple, Little-known and Proven Cures for 7  - VERY GOOD
The End of All Disease: Simple, Little-known and Proven Cures for 7 - VERY GOOD

$3.73

View Details
The End of Everything: How Wars Descend into Annihilation by Victor Davis Hanson
The End of Everything: How Wars Descend into Annihilation by Victor Davis Hanson

$6.49

View Details
The End: Germany, 1944-45 by Kershaw, Ian 0141014210 The Fast Free Shipping
The End: Germany, 1944-45 by Kershaw, Ian 0141014210 The Fast Free Shipping

$7.34

View Details
The Cabin at the End of the World - Mass Market Paperback - VERY GOOD
The Cabin at the End of the World - Mass Market Paperback - VERY GOOD

$4.46

View Details