The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Cent

Description: The Dynamics of Persuasion by Richard Perloff The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasions role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: Author Biography Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University. Table of Contents Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes, Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of Our Passions: Theory and Research on Strong Attitudes 8. Automatic Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who Says It": Credibility and Social Attractiveness 13. Fundamentals of the Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 16. Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18. Health Communication Campaigns Details ISBN1032268182 Publisher Taylor & Francis Ltd Series Routledge Communication Series Year 2023 Edition 8th ISBN-13 9781032268187 Format Paperback Publication Date 2023-06-30 Place of Publication London Country of Publication United Kingdom Illustrations 8 Tables, black and white; 2 Line drawings, color; 19 Line drawings, black and white; 68 Halftones, color; 29 Halftones, black and white; 70 Illustrations, color; 48 Illustrations, black and white AU Release Date 2023-06-30 NZ Release Date 2023-06-30 UK Release Date 2023-06-30 Language English ISBN-10 1032268182 Pages 480 Edition Description 8th edition Alternative 9781032268194 DEWEY 153.852 Audience Undergraduate Imprint Routledge Replaces 9780367509842 Author Richard Perloff Subtitle Communication and Attitudes in the Twenty-First Century, International Student Edition We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161171584;

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