The Dorito Effect: The Surprising New Truth About Food and Flavor

Description: The Dorito Effect: The Surprising New Truth About Food and Flavor PRODUCT DETAILS: Product Description A lively argument from an award-winning journalist proving that the key to reversing America’s health crisis lies in the overlooked link between nutrition and flavor: “The Dorito Effect is one of the most important health and food books I have read” (Dr. David B. Agus, New York Times bestselling author). We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century we’ve been trying to pin the blame somewhere—fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem that’s killing us is not a nutrient problem. It’s a behavioral problem, and it’s caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes we’ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As food—all food—becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. Review "Illuminating and radical." ― The New York Times Book Review “Mark Schatzker’s book comes at a time when healthful eating and sustainability are increasingly on everyone’s minds. The Dorito Effect is a quick, engaging read that examines the essential role that flavor plays in the way we eat today. As a chef, I know that people want to eat delicious food, but Schatzker goes further and investigates how we engage with flavor to address the growing health crisis.” -- Daniel Boulud, Chef/Owner, The Dinex Group “Mark Schatzker has done something monumental in The Dorito Effect, he explained how the American food industry has interfered with our body's conversation with itself. The use of flavor to change this conversation is one of the major reasons for the decline in the American diet leading to major health issues. The Dorito Effect is one of the most important health and food books I have read.” -- David B. Agus, M.D., author of The End of Illness and A Short Guide to a Long Life “In The Dorito Effect Mark Schatzker explores a novel - and to my mind, key – theory to explain our increasing consumption of the low-quality food that is undermining health. Modern food production has made much of what we eat flavorless, and a multibillion dollar flavor industry has stepped in to fool our senses, leaving us unsatisfied and craving more and more. I strongly agree with his advice to go back to eating real food.” -- Dr. Andrew Weil, M.D. New York Times bestselling author of Healthy Aging "I don't know when this much science has been this fun to read. Brilliant." -- Joel Salatin, author of Folks, This Ain't Normal and farmer at Polyface Farm "After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem—flavor—and delivers the perfect solution." -- Dr. Richard Bazinet, Department of Nutritional Sciences, University of Toronto "If you want to understand why the future of healthy eating is delicious eating, read this book." -- Howard Moskowitz, inventor of Prego Extra Chunky Spaghetti Sauce and food industry legend “Mar Features: SIMON & SCHUSTER PAYMENT SHIPPING RETURNS We only accept payment through PayPal. This is to ensure that all of our buyers qualify for eBay Buyer Protection. Most orders are shipped within 1-2 business days with standard shipping and tracking. A tracking number will be posted as soon as the item has shipped. Please make sure to provide the correct shipping address during checkout as the address cannot be changed afterwards. We are not responsible for any incorrect or undeliverable addresses. We do not ship to PO/APO Boxes. We offer easy returns on most items within 30 days of delivery for a full refund.

Price: 16.79 USD

Location: Jenks, Oklahoma

End Time: 2025-01-09T19:11:13.000Z

Shipping Cost: 0 USD