The Creative Economy: How People Make Money from Ideas by John Howkins (English)

Description: The Creative Economy by John Howkins Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.Creativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include-Invent yourself. Be unique.Own your ideas. Understand copyright, patents and IP laws.Treat the virtual as real, and vice versa.Learn endlessly- borrow, reinvent and recycle.Know when to break the rules.Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. Notes The definitive book on creativity and the copyright industry, now revised and updated to include all the latest developments in the field. Author Biography John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES. Review John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *The first really practical guide for people working in the creative industries * Director Magazine *A valuable introduction to its brave new world * Sunday Times *A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization * Review Text John Howkins picks his way through the many facets of creativity, unearthing surprising facts Review Quote "John Howkins picks his way through the many facets of creativity, unearthing surprising facts." Details ISBN0141977035 Author John Howkins Year 2013 ISBN-10 0141977035 ISBN-13 9780141977034 Media Book Publisher Penguin Books Ltd Imprint Penguin Books Ltd Subtitle How People Make Money from Ideas Place of Publication London Country of Publication United Kingdom Language English Birth 1945 Pages 304 Short Title CREATIVE ECONOMY 2/E Edition 2nd DEWEY 338.477 Format Paperback UK Release Date 2013-11-07 Publication Date 2013-11-07 Alternative 9780141977041 Audience Tertiary & Higher Education NZ Release Date 2014-01-01 AU Release Date 2014-01-01 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:77140443;

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