Description: Like new and unused. Pages clean and unmarked. No cover wear. The lightest shelf wear on the dust jacket from handling. Light discoloration of the dust jacket color. Images on listing, are of this book. HARDCOVER______________The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it “absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.
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Book Title: The Cluetrain Manifesto Hardcover 2000 by David Weinberger VG
Book Series: The Cluetrain Manifesto Hardcover 2000 by David Weinberger VG
Original Language: English
Item Length: 9.2in.
Vintage: No
Personalize: No
Format: Hardcover
Language: English
Item Height: 0.8in.
Personalized: No
Features: Abridged, Dust Jacket
Topic: Business Analysis, Business Ethics, Business Software, Setting up Business, Small Business, Customer Relations, Organizational Behavior, Networking / Intranets & Extranets, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology, DIGITAL ECONOMY
Item Width: 6.1in.
Signed: No
Ex Libris: No
Narrative Type: Nonfiction
Publisher: Perseus Books Group
Intended Audience: Young Adults, Adults
Inscribed: No
Edition: Collector's Edition
Publication Year: 2000
Type: BUSINESS, FUTURE, DIGITAL ECONOMY
Literary Movement: Enlightenment, Modernism
Era: 2020s
Author: Christopher Locke, David Weinberger, Rick Levine, Doc Searls
Genre: Business, Economics & Industry, Economics, Finance, Computers, Business & Economics, MEDIA, DIGITAL REVENUE
Country/Region of Manufacture: United States
Item Weight: 15.7 Oz
Number of Pages: 190 Pages
