The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond To AdvertisingISBN13:9780749450243ISBN10:074945024XAuthor:Du Plessis, Erik (Author)Description:Research By Erik Du Plessis Has Helped Show That The Strongest Factor Predicting An Advertisement's Success Is How Much The Ad Is Liked In The Advertised Mind, Du Plessis Draws On Information About The Working Of The Human Brain From Psychologists, Neurologists And Artificial Intelligence Specialists He Uses This Research To Suggest Why Emotion Is Such An Important Factor In Establishing A Firm Memory Of An Advertisement And Predisposing Consumers To Buy The Brand That Is Being Advertised He Explores What Ad-Liking Really Means And Suggests How This Emerging Paradigm Could Lead To A New Phase In The Ongoing Effort To Obtain Maximum Return From Advertising Spending Du Plessis Draws On Information About The Working Of The Human Brain From Psychologists, Neurologists, And Artificial Intelligence Specialists To Suggest Why Ad-Liking Is Such An Important Factor In Advertisement And How It Predisposes Consumers To Buy The Brand That Is Being Advertised Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2008-08-01Weight:1.02 lbsDimensions:0.72'' H x 8.9'' L x 6.34'' WNumber of Pages:232Language:English

Price: 38.09 USD

Location: USA

End Time: 2025-01-03T18:33:37.000Z

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