The Accidental Marketer Case Book: Unraveling the Mysteries of Marketing Success

Description: The Accidental Marketer Case Book by Mary Abbazia, Spitale, Sean Welham Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The Accidental Marketer Case Book tackles 10 strategic questions for todays marketers. Real-world cases offer timeless lessons & practical tools for duplicating success in your business. Publisher Description In an era where AI and technology continue to revolutionize industries, professionals with technical backgrounds are increasingly finding themselves in traditional marketing roles. These "Accidental Marketers" are eager to gain an understanding of how to develop effective marketing strategies. The Accidental Marketer Case Book is the most practical guide available to help inexperienced marketers become proficient quickly. What sets this new Case Book apart is its practicality for todays marketers. Building on the solid foundation laid by the original book, The Accidental Marketer, the new Case Book delves even deeper into ten of the most pressing questions facing modern marketers today. These include contemporary issues like co-opetition, digital chokepoints (e.g., Uber-ization of industries), and the rise of B2B content marketing. Each question unfolds across the ten chapters, using real-world cases. Brimming with innovative ideas, each chapter highlights strategy tools that can be immediately applied to replicate the success of spotlighted companies. Readers have free access to these tools at the end of each chapter via QR codes and URLs. The tools can be used independently or used together to build a strategy. The Case Book draws on practical concepts and tools honed in strategy sessions conducted globally by the authors over the past 30 years. From leading executive programs at esteemed institutions like Columbia University and the California Institute of Technology (Caltech) to private engagements through their consulting firm, Impact Planning Group, authors Mary Abbazia, Tom Spitale, and Sean Welham bring a wealth of hands-on experience across diverse B2B industries. The tools and techniques have been instrumental for tens of thousands of marketers in a variety of industries, including medical devices, pharmaceuticals, industrial products, and financial services. They present a roadmap to glean customer insights, develop differentiated strategies, and execute initiatives with precision. This new Case Book was crafted from the authors never-ending quest to discover what drives marketing success in the real world. Whether youre a returning fan after reading The Accidental Marketer or new to the authors works, the Case Book can serve as both a mirror and a window-reflecting timeless truths and offering fresh perspectives. Author Biography Mary Abbazia, Managing Director of Impact, is a dynamic marketing strategist, TEDx speaker, and co-author of The Accidental Marketer. With years of global experience across a wide range of industries and technologies, Mary has guided clients, including GE, Pfizer, and Marriott, in developing truly differentiated market strategies for business growth. Her passion lies in helping teams quickly solve tough B2B marketing challenges, using a customer-driven "outside-in" approach, combined with real-world insights that leverage new concepts like Artificial Intelligence (AI). As a strategic marketing instructor at Caltech and a global speaker, Marys unique teaching approach is captured in The Accidental Marketer, a guidebook co-authored with Tom Spitale, offering practical frameworks and tools that have transformed leading brands worldwide. Tom Spitale, visionary co-author of The Accidental Marketer and Partner at Impact, is a strategic leader and B2B marketing expert. With a deep understanding of market dynamics, Tom empowers executives to craft differentiated plans, foster collaborative cultures, and harness the power of data-driven decision-making. Renowned for his expertise in leadership development and B2B innovation, he guides teams to navigate every-changing landscapes, ensuring a customer-centric focus. A member of Caltechs Executive Education staff, Toms transformative insights on enterprise-level planning, cross-functional collaboration, and AI-powered marketing make him a sought-after consultant for B2B companies like Medtronic, Synchrony Financial and Halliburton. Sean Welham, a seasoned strategist in marketing and innovation, began his career at Barclays Bank PLC, climbing through various roles to become Regional Director. Headhunted at 30, he led global sales programs for GE Capital in the USA before serving as VP of Sales and Marketing in California. Returning to the UK, Sean headed a joint venture between General Electric and General Motors. With an MBA in International Marketing, hes an engaging speaker known for blending wit with expertise. His workshops, celebrated for practicality and effectiveness, showcase his commitment to lifelong learning and staying current in commercial execution and business education. Seans unique mix of real-world experience and academic insight makes him a standout figure in strategic marketing. Details ISBN-13 9798218339395 Title The Accidental Marketer Case Book Author Mary Abbazia, Spitale, Sean Welham Format Paperback Year 2024 Pages 114 Publisher Impact Planning Group, LLC GE_Item_ID:158016020; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. 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Price: 17.81 USD

Location: Fairfield, Ohio

End Time: 2024-12-05T07:02:49.000Z

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