Description: Television and New Media Audiences, Hardcover by Seiter, Ellen, ISBN 0198711425, ISBN-13 9780198711421, Brand New, Free shipping in the US Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
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Book Title: Television and New Media Audiences
Number of Pages: 168 Pages
Language: English
Publication Name: Television and New Media Audiences
Publisher: Oxford University Press, Incorporated
Subject: Television / History & Criticism, Television & Video
Publication Year: 1999
Item Height: 0.6 in
Item Weight: 14.7 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Performing Arts, Technology & Engineering
Author: Ellen Seiter
Series: Oxford Television Studies
Item Width: 6.1 in
Format: Hardcover
