Television and New Media Audiences by Ellen Seiter (English) Paperback Book

Description: Television and New Media Audiences by Ellen Seiter Why is talk about television forbidden at some schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Through case studies, Ellen Seiter explains what audience research tells us about gender, class, and the significance of television and computers at home and in the workplace. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, therelationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research ontelevision audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc. Author Biography Ellen Elizabeth Seiter is Professor of Communications at the University of California, San Diego. Table of Contents 1: Introduction2: Qualitative Audience Research3: Feminist Methods: The Parents Support Group4: Lay Theories of Media Effects: Power Rangers at Preschool5: Conflict Over TV amongst Fundamentalist Christians6: Television and the Internet7: ConclusionBibliography Long Description Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, therelationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of mediaconsumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc. Feature Surveys and contributes to the fashionable area ofg television audience studiesPart of the Oxford Television Studies series Details ISBN0198711417 Author Ellen Seiter Series Oxford Television Studies Language English ISBN-10 0198711417 ISBN-13 9780198711414 Media Book Format Paperback Place of Publication Oxford Country of Publication United Kingdom Birth 1957 Short Title TELEVISION & NEW MEDIA AUDIENC Imprint Clarendon Press UK Release Date 1998-12-17 AU Release Date 1998-12-17 NZ Release Date 1998-12-17 Pages 166 Publisher Oxford University Press Year 1998 Publication Date 1998-12-17 Alternative 9780198711421 DEWEY 302.23 Illustrations 8 halftones Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:53300290;

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