Description: Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
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EAN: 9780805833874
UPC: 9780805833874
ISBN: 9780805833874
MPN: N/A
Brand: Taylor & Francis Inc
Number of Pages: 284 Pages
Publication Name: Tailoring Health Messages: Customizing Communication with Computer Technology
Language: English
Publisher: Taylor & Francis Inc
Item Height: 229 mm
Subject: Medicine, Computer Science, Healthcare System
Publication Year: 1999
Type: Textbook
Item Weight: 476 g
Author: David W. Farrell, Laura R. Olevitch, Laurak. Brennan, Matthew W. Kreuter
Item Width: 152 mm
Format: Paperback
