Surviving in the Newspaper Business: Newspaper Management in Turbulent Times by

Description: Surviving in the Newspaper Business by Jim Willis Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Willis almost total textbook analysis of todays newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . Publisher Description Willis almost total textbook analysis of todays newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management. It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager, something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research JournalProfessor Jim Willis book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE BulletinSurviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspapers industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed. Author Biography JIM WILLIS is Associate Professor of Journalism at Ball State University. Details ISBN 0275928632 ISBN-13 9780275928636 Title Surviving in the Newspaper Business Author Jim Willis Format Paperback Year 1988 Pages 223 Publisher Bloomsbury Publishing Plc GE_Item_ID:16430294; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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Location: Fairfield, Ohio

End Time: 2024-12-25T06:32:25.000Z

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