Successful Digital Transformation Initiatives in SMEs: A Relational Goods Perspe

Description: Successful Digital Transformation Initiatives in SMEs by Anna Marrucci, Riccardo Rialti While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. FORMAT Hardcover CONDITION Brand New Publisher Description While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels.The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Author Biography Anna Marrucci is a PhD Candidate in Business Administration and Management at the University of Pisa, Italy. Her main research interest regards the adoption of new technologies within businesses and the analysis of digital transformation phenomena. Her research has been published in several national and international journals.Riccardo Rialti is an Assistant Professor of Management, Industry 4.0 and Digital Economy at the University of Milan, Italy. Additionally, he is an Adjunct Professor of Project Management and of Product Management at Polimoda Istitute of Fashion Marketing and Design and an Adjunct Professor of Marketing and Research Methods at the IED (Istituto Europeo di Design). He has published widely and serves in the editorial review board of several journals. Table of Contents 1 Introduction.- 2 Human Relations Importance in Modern Business: An Ontological Perspective.- 3 Relational Goods and Organization Change in 4.0 Era.- 4 Including Relational Goods within the Diffusion of Innovation Framework.- 5 Empirical Observation of the Importance of Relational Goods in SMEs.- 6 Perspective Management Strategies.- 7 Conclusions. Details ISBN3031364643 Author Riccardo Rialti Publisher Springer International Publishing AG Year 2023 ISBN-13 9783031364648 Format Hardcover Imprint Palgrave Macmillan Subtitle A Relational Goods Perspective Country of Publication Switzerland Edition 1st Edition Description 1st ed. 2023 Audience Professional & Vocational ISBN-10 3031364643 UK Release Date 2023-08-01 DEWEY 338.642 Pages 86 Illustrations 4 Illustrations, black and white; XI, 86 p. 4 illus. Publication Date 2023-07-23 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159353073;

Price: 74.97 AUD

Location: Melbourne

End Time: 2024-11-05T02:19:30.000Z

Shipping Cost: 9.85 AUD