Description: Strategies in Emerging Markets : A Cas on Danish Multinational Corporations in China and India, Paperback by Hansen, Michael W.; Larsen, Marcus M.; Pedersen, Torben; Petersen, Bent; Wad, Peter, ISBN 8763002361, ISBN-13 9788763002363, Brand New, Free shipping in the US The authors (all of Copenhagen Business School, Denmark) analyze seven case studies of foreign direct investments made by Danish multinational corporations in China and India. The focus of the case studies is on how flagship firms managed the strategic challenges and opportunities they faced in the two Asian economic giants, which most Danish firms appear to still regard as sources of cheap, unsophisticated inputs, rather than future key markets or potential bases for advanced activities such as research and development. Distributed in the US by ISBS. Annotation ©2011 Book News, Inc., Portland, OR ()
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Book Title: Strategies in Emerging Markets : A Case Book on Danish Multinatio
Number of Pages: 185 Pages
Publication Name: Strategies in Emerging Markets : a Case Book on Danish Multinational Corporations in China and India
Language: English
Publisher: Samfundslitteratur
Publication Year: 2010
Subject: Development / Business Development
Item Height: 0.6 in
Type: Textbook
Item Weight: 10.6 Oz
Item Length: 9 in
Author: Michael Hansen, Marcus Larsen, Bent Petersen, Peter Wad, Torben Pedersen
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
