Description: Title: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Author: Podmajersky, Torrey Publisher: O'Reilly Media Binding: Paperback Pages: 192 Dimensions: 9.00h x 5.90w x 0.40d Product Weight: 0.8 lbs. Language: English ISBN: 9781492049395 When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear Ships Fast From The USA! Authorized Dealer
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Book Title: O'Reilly Media
Number of Pages: 192 Pages
Publication Name: Strategic Writing for Ux : Drive Engagement, Conversion, and Retention with Every Word
Language: English
Publisher: O'reilly Media, Incorporated
Item Height: 0.6 in
Subject: Documentation & Technical Writing, Consumer Behavior, User Interfaces, Desktop Applications / Design & Graphics, Social Aspects / Human-Computer Interaction
Publication Year: 2019
Type: Textbook
Item Weight: 12.7 Oz
Item Length: 9 in
Subject Area: Computers, Business & Economics
Author: TOR REY Podmajersky
Item Width: 6 in
Format: Trade Paperback
