Start-up Marketing Strategies in India by Dr M. Anil Ramesh (English) Hardcover

Description: Start-up Marketing Strategies in India by Dr M. Anil Ramesh, Dr Sabyasachi Dasgupta, Priya Grover Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries. Publisher Description Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them. Author Biography M. Anil Ramesh is the Director at Siva Sivani Institute of Management, India. He has 30 years of experience working for prestigious organisations in India and abroad, including HCL Technologies, Oman Solar Systems and Bahirdar University, Ethiopia. He is the author of Marketing Common Sense (2011) and co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017). Priya Grover is an Associate Professor at the Symbiosis Centre for Management Studies, NOIDA, Constituent of Symbiosis International (Deemed University), India. With 15 years of experience working in marketing and consumer behaviour. She has published numerous papers in international journals, and is the co-author of Optimizing Millennial Consumer Engagement with Mood Analysis (2018). Sabyasachi Dasgupta is an Assistant Professor of Marketing and Management at O. P. Jindal Global University. Alongside his corporate experience, handling brands such as Big Bazaar, Airtel and Tata Indicom, he is also the co-author of Holistic Approaches to Brand Culture and Communication Across Industries (2017) and Optimizing Millennial Consumer Engagement with Mood Analysis (2018). Details ISBN 1787567567 ISBN-13 9781787567566 Title Start-up Marketing Strategies in India Author Dr M. Anil Ramesh, Dr Sabyasachi Dasgupta, Priya Grover Format Hardcover Year 2019 Pages 264 Publisher Emerald Publishing Limited GE_Item_ID:123444117; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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