Description: Spiritugraphics by Brad Benbow, Phil Daniels In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Brad Benbow and Phil Daniels now present a new, illuminating set of data for businesses and brands to consider: spiritugraphics. Does a persons faith affect what they buy and dont buy? Where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed in a national behavioral study executed by Americas Research Group. The findings from this research resulted in Spiritugraphics--a book that unlocks ten key data points your brand should pay close attention to in order to reach the 38 million faith-centric households in the U.S. that make up this deeply connected, highly engaged consumer segment. In Benbow and Daniels groundbreaking work, youll discover a refreshing and actionable marketing framework that captures keen insights like: How much does "Made in America" affect shoppers of faith? In spite of current culture change, political correctness, and consequences of expressing diverse thought, 42.4% of female Christians in the US say that "American-made" is very important. Does "holiday" vs. "Christmas" really matter to people of faith? According to research, 60% stated that any retailer promoting "Christmas" rather than "Holiday" (or other references) had a significant advantage with them compared to their competitors. With 60+ years of combined experience, Benbow and Daniels have already harnessed the power of spiritugraphics to start businesses, build national brand strategies, and advise some of the fastest-growing companies in the U.S. Now theyre helping other businesses engage their consumers in a truly meaningful way. Whether youre an agency executive, business owner, or youre simply interested in consumer behavior, Spiritugraphics will awaken you to a significant and untapped customer segment hidden in plain sight. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Brad Benbow is the Chairman & CEO of Prolific. A nationally recognized growth strategist, Benbow regularly advises some of the fastest-growing organizations in the US, holding more than forty years of experience in revenue, media, and marketing. Benbow also co-founded Prolific portfolio companies, JDA Worldwide and Conquer. A Wabash College graduate with a degree in Economics, Brad started his career with Ackerman & McQueen in Dallas and went on to co-found Rutter Communications Network, the leading cable advertising rep firm in the US, before selling the firm to Comcast in 2005. Brad serves on the boards of Answers in Genesis, Biglife, and Invesque and is one of the original Centurions from Chuck Colsons Center for Christian Worldview. He and his wife, Julie, have three grown sons and daughters-in-law, seven grandchildren, and are lifelong St. Louis Cardinals fans. Despite having traveled the world, his favorite place will always be by the lake in Traverse City, Michigan. Phil Daniels gift is his ability to help impact-oriented leaders achieve meaningful goals in their businesses and communities without losing sight of their core identities. Hes seen significant success with his career agency work and brand consultancy work, with which he produced remarkable results for Salesforce, McLaren Automotive, and Chase Bank. He took what he learned as an advisor and tested it as a cofounder of Springbuk, a health intelligence platform used by nearly 6,000 employers, earning "Top Company Culture," "Best Place to Work," and "Culture of the Year" honors as the company flourished. Today, Phil mingles his executive and technical expertise as President of JDA Worldwide, where he focuses on growth and strategic initiatives for global brands on a mission. What sets Phil apart, and keeps him sharp, is an abiding passion for his family, the various boards on which he serves, and the pursuit of sommelier mastery, all of which keep him attuned to appreciating what is good and impactful in every moment. Review "Spiritugraphics is driven by deep consumer research and in the trenches experience with leading brands. Its an actionable framework for marketers who want to capture consumer hearts and minds across a large US market thats waiting to hear from them. Ive spent 20+ years leading marketing teams and can tell you with certainty that there has never been a more critical time to cut through the clutter and drive more relevance and more impactful marketing. This is the book that needed to be written."--Tim Kopp, CEO of Terminus and former Brand Leader at Coca-Cola, P&G, and Salesforce"Knowing your customer is a fundamental truth for building a brand that lasts. Consumers have long been viewed through a demographic lens, but we know theres more to todays market. Spiritugraphicsis the framework for any brand looking to engage their consumer in a meaningful way." --David Green, Chairman and CEO of Hobby Lobby"While demographics and psychographics are essential fare for most advertisers, no one brings greater experience to Spiritugraphics than Brad Benbow and Phil Daniels. Now they have graciously shared their expertise in a must-read book for anyone desiring business growth driven by deeper, authentic connections between their brand and consumers. In Spiritugraphics, research and agency executives, business owners, ministry leaders, brand managers, and readers will find relevant consumer intelligence backed by refreshingly actionable research that reveals a large, untapped consumer segment hidden in plain sight." --Nathan Estruth, former Vice President, Procter & Gamble Review Quote "While demographics and psychographics are essential fare for most advertisers, no one brings greater experience to Spiritugraphics than Brad Benbow and Phil Daniels. Now they have graciously shared their expertise in a must-read book for anyone desiring business growth driven by deeper, authentic connections between their brand and consumers. In Spiritugraphics , research and agency executives, business owners, ministry leaders, brand managers, and readers will find relevant consumer intelligence backed by refreshingly actionable research that reveals a large, untapped consumer segment hidden in plain sight." Details ISBN1637630913 Author Phil Daniels Short Title Spiritugraphics Language English Year 2022 ISBN-10 1637630913 ISBN-13 9781637630914 Format Hardcover Publication Date 2022-08-16 Subtitle The Influence of Faith on Consumption and Why It Matters to Your Brand Pages 256 Publisher Forefront Books Country of Publication United States NZ Release Date 2022-08-16 US Release Date 2022-08-16 UK Release Date 2022-08-16 Audience General AU Release Date 2023-03-01 Illustrations Illustrations Imprint Worth Books We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 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Format: Hardcover
Language: English
ISBN-13: 9781637630914
Author: Brad Benbow, Phil Daniels
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Book Title: Spiritugraphics
