Description: Spike Your Brand ROI : How to Maximize Reputation and Results, Hardcover by Cehrs, Adele; Horn, Sam (FRW), ISBN 1118976665, ISBN-13 9781118976661, Like New Used, Free shipping in the US Increase ROI through more effective brand marketing According to , we are exposed to more than 5,000 brand messages each day. Marketers call this &;creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as &;social risk.&; In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it&;s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE &; a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author&;s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.
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Location: Jessup, Maryland
End Time: 2025-01-11T19:43:53.000Z
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Book Title: Spike Your Brand ROI : How to Maximize Reputation and Results
Author: Cehrs, Adele; Horn, Sam (FRW)
Language: english
