Somewhere Yes: The Search for Belonging in a World Shaped by Branding by Beat Ka

Description: Somewhere Yes: The Search for Belonging in a World Shaped by Branding by Beat Kaspar Baudenbacher In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. We begin by exploring the primitive beginnings of communication, where language and symbols functioned to create a cultural sense of belonging, and we advance to the modern day, where that sense of togetherness has been fractured. A complex and visually provocative foray into the way we become our environment--from our products to our politics-- Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and the very purpose of our existence on this planet. The images and corresponding questions within these pages, many of which are fascinating icons to dissect, insist that we question our march towards extinction and fight to reverse it through positive action. Branding need not entail drawing lines of division, per se--it has simply evolved into the beast because weve allowed it to, feeding our individual rather than collective wants and needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways of taking apart the identity crisis we have so haphazardly put together, so that we may belong . . . better. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Beat ("Bay-Ott") Kaspar Baudenbacher was born and raised in Switzerland. He graduated from Art Center College of Design in Pasadena, CA, with a BFA in graphic design. As Co-Founder and Chief Creative Officer of loyalkaspar, he has led its creative journey from a boutique animation studio to one of the leading branding agencies in the American entertainment space. He spends his days obsessing over what it takes for brands to tell cohesive and compelling stories across an ever-expanding universe of content and spends his nights contemplating the effects of brands on their audiences and how the two interact with each other. Beat lives in Brooklyn, NY, with his wife and sons. Details ISBN1639080112 Publisher Fast Company Press Language English Year 2022 ISBN-10 1639080112 ISBN-13 9781639080113 Format Paperback Audience General/Trade Pages 376 Author Beat Kaspar Baudenbacher Short Title Somewhere Yes Subtitle The Search for Belonging in a World Shaped by Branding Publication Date 2022-07-12 DEWEY 658.827 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:135569765;

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