Description: Product Description Proven techniques to master the art of the cold callCold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded―for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time.Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the callingFurther enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first versionAuthor Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copiesConquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition. From the Inside Flap Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreadedfor the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven never-experience-rejection-again system. Now in an updated Second Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection.While other books on cold calling dispense such long-perpetuated myths as "prospecting is a numbers game" and salespeople need to "love rejection," Smart Calling empowers you to take action, call prospects, and get a yes every time. No matter whether you're a sales professional, freelancer, sports recruiter, or fund raiser, anyone who calls people they don't know with the objective of persuading that person to take action will learn from this book.Cold calling is dumb. But telephone prospecting is essential for business sustainability and growth, and Smart Calling provides the answer. This proven process systematically prepares you for your calls and allows you to create a comfortable, welcoming atmosphere in which to do business over the phone. This indispensable guidance equips you to:Create your possible value propositionGather intelligence to make your calls smartUse "social engineering" to get insight on your prospectWork with screeners, gatekeepers, and assistantsPerfect your opening statementMinimize resistanceGet a commitment for the next actionStay motivatedAnd more!This Second Edition also includes additional examples, tips, techniques, and success stories from readers, as well as information about new technology that will help you smarten up your calls. Get a "win" every time. Conquer your fears and master the art of the cold call through the genius of Smart Calling, Second Edition. From the Back Cover Praise for Smart Calling, 2nd Edition"Smart Calling should be on the desk of all sales managers so that they can empower their salespeople with a highly professional approach for engaging prospects and turning them into customers. When it comes to creating a salesforce that can prospect, Art Sobczak delivers the best results." ―Gerhard Gschwandtner, CEO, SellingPower.com and Selling Power magazine"If you make cold calls, and want to make them smarter, better, more fun, and actually convert them to sales, this is the book! Buy it to increase your call-to-sale ratio, and your sale-to-bank account ratio." ―Jeffrey Gitomer, author of Little Red Book of Selling"You get only one chance to make th
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Location: Jacksonville, Florida
End Time: 2024-12-08T04:56:46.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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EAN: 8601404796623
Author: Sobczak, Art
Book Title: Smart Calling
Language: English