Description: Simple Heuristics That Make Us Smart by Gerd Gigerenzer, Peter M. Todd, ABC Research Group This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics - simple rules for making decisions using realistic mental resources. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable bothliving organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testingthem through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high schooldrop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. Author Biography Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development. Table of Contents The ABC Research GroupI. The Research Agenda1: Gerd Gigerenzer and Peter M. Todd: Fast and Frugal Heuristics: The Adaptive ToolboxII. Ignorance-Based Decision Making2: Daniel G. Goldstein and Gerd Gigerenzer: The Recognition Heuristic: How Ignorance Makes Us Smart3: Bernhard Borges et al.: Can Ignorance Beat the Stock Market?III. One-Reason Decision Making4: Gerd Gigerenzer and Daniel G. Goldstein: Betting on One Good Reason: The Take The Best Heuristic5: Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein: How Good Are Simple Heuristics?6: Laura Martignon and Ulrich Hoffrage: Why Does One-Reason Decision Making Work? A Case Study in Ecological Rationality7: Jörg Rieskamp and Ulrich Hoffrage: When Do People Use Simple Heuristics, and How Can We Tell?8: Laura Martignon and Kathryn Blackmond Laskey: Bayesian Benchmarks for Fast and Frugal HeuristicsIV. Beyond Choice: Memory, Estimation, and Categorization9: Ulrich Hoffrage and Ralph Hertwig: Hindsight Bias: A Price Worth Paying for Fast and Frugal Memory10: Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon: Quick Estimation: Letting the Environment Do the Work11: Patricia M. Berretty, Peter M. Todd, and Laura Martignon: Categorization by Elimination: Using Few Cues to ChooseV. Social Intelligence12: Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller: How Motion Reveals Intention: Categorizing Social Interactions13: Peter M. Todd and Geoffrey F. Miller: From Pride and Prejudice to Persuasion: Satisficing in Mate Search14: Jennifer Nerissa Davis and Peter M. Todd: Parental Investment by Simple Decision RulesVI. A Look Around, A Look Back, A Look Ahead15: Adam S. Goodie et al.: Demons versus Heuristics in Artificial Intelligence, Behavioral Ecology, and Economis16: Peter M. Todd and Gerd Gigerenzer: What We Have Learned (So Far)ReferencesName IndexSubject Index Review "How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well. The field of decision making will never be the same again."--Donald A. Norman, author of Things That Make Us Smart and The Invisible Computer"Gigerenzer & Todds volume represents a major advance in our understanding of human reasoning, with many genuinely new ideas on how people think and an impressive body of data to back them up. Simple Heuristics is indispensable for cognitive psychologists, economists, and anyone else interested in reason and rationality."--Steven Pinker, author of How the Mind Works and Words and Rules"In the past few years, the theory of rational (sensible) human behavior has broken loose from the illusory and empirically unsupported notion that deciding rationally means maximizing expected utility. Research has learned to take seriously and study empirically how real human beings ... actually address the vast complexities of the world they inhabit. Simple Heuristics ... offers a fascinating introduction to this revolution in cognitive science, striking agreat blow for sanity in the approach to human rationality."--Herbert A. Simon, Carnegie Mellon University, and Nobel Laureate in Economics"This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in a promising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics"In recent years, and particularly in the culture wars, many people have written about rationality. These authors now provide a summary of this recent history, organized on the basis of different types of decision making. In each case, the authors summarize the literature so as to provide an implicit history. But the book is more fundamentally aimed at making rationality workable by showing the way that real people make the majority of their inferences anddecisions."--Journal of the History of the Behavioral Sciences"The underlying argument of the book is that the environments in which we evolved and in which we now live have certain regularities, and that decision making mechanisms--both evolved mechanisms, and the mechanisms that we actually use today--take advantage of these environmental regularities. Most of the book illustrates this argument by showing that in many circumstances shortcut decision making mechanisms (the simple heuristics of the title) are remarkablyaccurate...This book by Gigerenzer and his associates marks a significant advance in the analysis." -- Paul H. Rubin, Journal of Bioeconomics, Vol 2, 2000"How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well. The field of decision making will never be the same again."--Donald A. Norman, author of Things That Make Us Smart and The Invisible Computer"Gigerenzer & Todds volume represents a major advance in our understanding of human reasoning, with many genuinely new ideas on how people think and an impressive body of data to back them up. Simple Heuristics is indispensable for cognitive psychologists, economists, and anyone else interested in reason and rationality."--Steven Pinker, author of How the Mind Works and Words and Rules"In the past few years, the theory of rational (sensible) human behavior has broken loose from the illusory and empirically unsupported notion that deciding rationally means maximizing expected utility. Research has learned to take seriously and study empirically how real human beings ... actually address the vast complexities of the world they inhabit. Simple Heuristics ... offers a fascinating introduction to this revolution in cognitive science, striking agreat blow for sanity in the approach to human rationality."--Herbert A. Simon, Carnegie Mellon University, and Nobel Laureate in Economics"This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in a promising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics"In recent years, and particularly in the culture wars, many people have written about rationality. These authors now provide a summary of this recent history, organized on the basis of different types of decision making. In each case, the authors summarize the literature so as to provide an implicit history. But the book is more fundamentally aimed at making rationality workable by showing the way that real people make the majority of their inferences anddecisions."--Journal of the History of the Behavioral Sciences"The underlying argument of the book is that the environments in which we evolved and in which we now live have certain regularities, and that decision making mechanisms--both evolved mechanisms, and the mechanisms that we actually use today--take advantage of these environmental regularities. Most of the book illustrates this argument by showing that in many circumstances shortcut decision making mechanisms (the simple heuristics of the title) are remarkablyaccurate...This book by Gigerenzer and his associates marks a significant advance in the analysis." -- Paul H. Rubin, Journal of Bioeconomics, Vol 2, 2000"Gigerenzer et al. take on a heroic effort of creating a grand theory of mind ..."--Contemporary Psychology, APA Review of Books Promotional Is it possible that less knowledge can lead to systematically better predictions than more knowledge -- and in less time? Long Description Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion ofrationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions byemploying bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptivedecisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers incognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions. Review Text "How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well. The field of decision making will never be the same again."--Donald A. Norman, author of Things That Make Us Smart and The Invisible Computer"Gigerenzer & Todds volume represents a major advance in our understanding of human reasoning, with many genuinely new ideas on how people think and an impressive body of data to back them up. Simple Heuristics is indispensable for cognitive psychologists, economists, and anyone else interested in reason and rationality."--Steven Pinker, author of How the Mind Works and Words and Rules"In the past few years, the theory of rational (sensible) human behavior has broken loose from the illusory and empirically unsupported notion that deciding rationally means maximizing expected utility. Research has learned to take seriously and study empirically how real human beings ... actually address the vast complexities of the world they inhabit. Simple Heuristics ... offers a fascinating introduction to this revolution in cognitive science, striking agreat blow for sanity in the approach to human rationality."--Herbert A. Simon, Carnegie Mellon University, and Nobel Laureate in Economics"This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in a promising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics"In recent years, and particularly in the culture wars, many people have written about rationality. These authors now provide a summary of this recent history, organized on the basis of different types of decision making. In each case, the authors summarize the literature so as to provide an implicit history. But the book is more fundamentally aimed at making rationality workable by showing the way that real people make the majority of their inferences anddecisions."--Journal of the History of the Behavioral Sciences"The underlying argument of the book is that the environments in which we evolved and in which we now live have certain regularities, and that decision making mechanisms--both evolved mechanisms, and the mechanisms that we actually use today--take advantage of these environmental regularities. Most of the book illustrates this argument by showing that in many circumstances shortcut decision making mechanisms (the simple heuristics of the title) are remarkablyaccurate...This book by Gigerenzer and his associates marks a significant advance in the analysis." -- Paul H. Rubin, Journal of Bioeconomics, Vol 2, 2000"How do people cope in the real, complex world of confusing and overwhelming information and rapidly approaching deadlines? This important book starts a new quest for answers. Here, Gigerenzer, Todd, and their lively research group show that simple heuristics are powerful tools that do surprisingly well. The field of decision making will never be the same again."--Donald A. Norman, author of Things That Make Us Smart and The Invisible Computer"Gigerenzer & Todds volume represents a major advance in our understanding of human reasoning, with many genuinely new ideas on how people think and an impressive body of data to back them up. Simple Heuristics is indispensable for cognitive psychologists, economists, and anyone else interested in reason and rationality."--Steven Pinker, author of How the Mind Works and Words and Rules"In the past few years, the theory of rational (sensible) human behavior has broken loose from the illusory and empirically unsupported notion that deciding rationally means maximizing expected utility. Research has learned to take seriously and study empirically how real human beings ... actually address the vast complexities of the world they inhabit. Simple Heuristics ... offers a fascinating introduction to this revolution in cognitive science, striking agreat blow for sanity in the approach to human rationality."--Herbert A. Simon, Carnegie Mellon University, and Nobel Laureate in Economics"This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in a promising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics"In recent years, and particularly in the culture wars, many people have written about rationality. These authors now provide a summary of this recent history, organized on the basis of different types of decision making. In each case, the authors summarize the literature so as to provide an implicit history. But the book is more fundamentally aimed at making rationality workable by showing the way that real people make the majority of their inferences anddecisions."--Journal of the History of the Behavioral Sciences"The underlying argument of the book is that the environments in which we evolved and in which we now live have certain regularities, and that decision making mechanisms--both evolved mechanisms, and the mechanisms that we actually use today--take advantage of these environmental regularities. Most of the book illustrates this argument by showing that in many circumstances shortcut decision making mechanisms (the simple heuristics of the title) are remarkablyaccurate...This book by Gigerenzer and his associates marks a significant advance in the analysis." -- Paul H. Rubin, Journal of Bioeconomics, Vol 2, 2000"Gigerenzer et al. take on a heroic effort of creating a grand theory of mind ..."--Contemporary Psychology, APA Review of Books Review Quote "This book is a major contribution to the theory of bounded rationality. It illustrates that the surprising efficiency of fast and simple procedures is due to their fit with the structure of the environment in which they are used. The emphasis on this ecological rationality is an advance in apromising and already fruitful new direction of research."--Reinhard Selten, Professor of Economics at the University of Bonn, and Nobel Laureate in Economics Promotional "Headline" The ABC Research Group I. The Research Agenda 1. Gerd Gigerenzer and Peter M. Todd: Fast and Frugal Heuristics: The Adaptive Toolbox II. Ignorance-Based Decision Making 2. Daniel G. Goldstein and Gerd Gigerenzer: The Recognition Heuristic: How Ignorance Makes Us Smart 3. Bernhard Borges et al.: Can Ignorance Beat the Stock Market? III. One-Reason Decision Making 4. Gerd Gigerenzer and Daniel G. Goldstein: Betting on One Good Reason: The Take The Best Heuristic 5. Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein: How Good Are Simple Heuristics? 6. Laura Martignon and Ulrich Hoffrage: Why Does One-Reason Decision Making Work? A Case Study in Ecological Rationality 7. Jorg Rieskamp and Ulrich Hoffrage: When Do People Use Simple Heuristics, and How Can We Tell? 8. Laura Martignon and Kathryn Blackmond Laskey: Bayesian Benchmarks for Fast and Frugal Heuristics IV. Beyond Choice: Memory, Estimation, and Categorization 9. Ulrich Hoffrage and Ralph Hertwig: Hindsight Bias: A Price Worth Paying for Fast and Frugal Memory 10. Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon: Quick Estimation: Letting the Environment Do the Work 11. Patricia M. Berretty, Peter M. Todd, and Laura Martignon: Categorization by Elimination: Using Few Cues to Choose V. Social Intelligence 12. Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller: How Motion Reveals Intention: Categorizing Social Interactions 13. Peter M. Todd and Geoffrey F. Miller: From Pride and Prejudice to Persuasion: Satisficing in Mate Search 14. Jennifer Nerissa Davis and Peter M. Todd: Parental Investment by Simple Decision Rules VI. A Look Around, A Look Back, A Look Ahead 15. Adam S. Goodie et al.: Demons versus Heuristics in Artificial Intelligence, Behavioral Ecology, and Economis 16. Peter M. Todd and Gerd Gigerenzer: What We Have Learned (So Far) References Name Index Subject Index Feature A fascinating account of how people really make decisions under real-world conditions. Details ISBN0195143817 Author ABC Research Group Short Title SIMPLE HEURISTICS THAT MAKE US Language English ISBN-10 0195143817 ISBN-13 9780195143812 Media Book Format Paperback Edition 1st Residence Berlin, GW Affiliation Max Planck Institute for Human Development and Center for Adaptive Beh Pages 432 Position Professor of Psychology Imprint Oxford University Press Inc Place of Publication New York Country of Publication United States DOI 10.1604/9780195143812 UK Release Date 2000-10-26 AU Release Date 2000-10-26 NZ Release Date 2000-10-26 US Release Date 2000-10-26 Edited by Philip G. Zimbardo Birth 1938 Death 1979 Qualifications QC Publisher Oxford University Press Inc Series Evolution and Cognition Year 2000 Publication Date 2000-10-26 DEWEY 153.83 Illustrations numerous figures Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9780195143812
Book Title: Simple Heuristics That Make Us Smart
Subject Area: Developmental Psychology
Item Height: 235 mm
Item Width: 155 mm
Author: ABC Research Group, Gerd Gigerenzer, Peter M. Todd
Publication Name: Simple Heuristics That Make Us Smart
Format: Paperback
Language: English
Publisher: Oxford University Press Inc
Subject: Government, Computer Science
Publication Year: 2000
Type: Textbook
Item Weight: 622 g
Number of Pages: 432 Pages
