Description: Further DetailsTitle: B2B Digital Marketing StrategyCondition: NewSubtitle: How to Use New Frameworks and Models to Achieve GrowthISBN-10: 1398610194EAN: 9781398610194ISBN: 9781398610194Publisher: Kogan Page LtdFormat: HardbackRelease Date: 10/03/2023Description: Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmAuthor: Simon HallGenre: Business & FinanceItem Width: 28mmItem Weight: 765gRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: B2B Digital Marketing Strategy
Title: B2B Digital Marketing Strategy
Subtitle: How to Use New Frameworks and Models to Achieve Growth
ISBN-10: 1398610194
EAN: 9781398610194
ISBN: 9781398610194
Release Date: 10/03/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 392 Pages
Publication Name: B2b Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Item Height: 0.9 in
Publication Year: 2023
Item Weight: 23.1 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Simon Hall
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
